Birla Cellulose ranked No.1 in Sustainable Forestry Management

 

Birla Cellulose of the Aditya Birla Group has been ranked No.1 globally by the NGO Canopy in its Hot Button Report on the conservation of ancient and endangered forests. Birla Cellulose has a ‘light green shirt’ ranking in the updated and expanded edition of the Hot Button Report released recently, which ranks 11 viscose rayon producers that represent 70% of global viscose production.

Mr. Dilip Gaur, Business Director, Pulp & Fibre, Aditya Birla Group, and Managing Director, Grasim Industries Ltd.

“We are proud of the global Industry leading ranking of Birla Cellulose and thank Canopy for acknowledging our sustainability efforts from forest to fashion. This reinforces our belief that sustainability is core to our business strategy,” said Dilip Gaur, Business Director, Pulp & Fibre, Aditya Birla Group, and Managing Director, Grasim Industries Ltd.

“High conservation value forests are an important part of our global ecosystems. At Birla Cellulose, we use only sustainably sourced fibre for our pulp operations. We adhere to the strict standards of our global fibre sourcing policy, which focuses on protection of high conservation value and ancient and endangered forests”, states Vinod Tiwari, Chief Operating Officer, Pulp Business, Birla Cellulose.

He adds: “Birla Cellulose has been striving to deliver quality products while protecting the environment, and the efforts of all team members have made this achievement possible.”

Birla Cellulose’s supply chains confirm that the risk of sourcing wood from ancient and endangered forests or other controversial sources is low risk.

 
 
 
 
 

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