Innovative approach behind Simta’s consistent growth


Simta of Coimbatore has carved a niche for itself through its strong commitment to quality, innovation and superior service. The group offers a wide range of products. Its Simta Jacobi overhead travelling cleaners (OHTCs), bobbin transport system, cop sorters and clearer rollers with cleaning machine are among the most popular in the textile industry.

The group is also into manufacturing industrial fabrics for specific applications. Manufacture of synthetic spindle tapes is another area of interest. The group company, Simta Clear Coats, offers top quality UPVC profiles for windows and doors. The group has also stepped into the smart car parking system as part of its diversification plan.

Mr.S. Senthil Kumar, Managing Director, Simta

Speaking exclusively to The Textile Magazine on the eve of the forthcoming Texfair 2017 to be held in Coimbatore, Mr. S. Senthil Kumar, Managing Director, stated that in 2016-17 Simta performed extremely well and the management was able to identify progressive potential for its product mix.

According to Mr. Senthil Kumar, the first quarter of 2017-18 had been quite encouraging while the subsequent quarter started off on a note of slowdown, which may be attributed to the GST system roll-out.

Mr. Senthil Kumar said: “There has been a very subjective signal from the OEMs and the growth prospects seem to be a bit tepid during the second quarter of this year. However, the moderately good rainfall this year could spell good times ahead.”

Asked whether the company is planning any new launches, he replied in the affirmative, saying: “Certainly yes. We have innovative products in the pipeline.”

In the same breath, he also mentioned that the company is already halfway through with its new ventures in the current financial year, besides capacity expansion.

Referring to the company’s foray into export markets, Mr. Senthil Kumar said: “We have indeed expanded our activities in South Africa and look forward to expanding in other potential areas.” Besides, the company has new projects coming through in South America and Indonesia.

Sharing his views on the current textile industry scenario, Mr. Senthil Kumar observed: “All said and done, it is not unusual for the textile industry to ride the turbulence for a certain span of time in the vicious circle. But if one identifies the cause of the turbulence, it becomes manageable.”