Lenzing targets higher marketshare in speciality fibers

Lenzing Modal branded fibers are an important part in Lenzing’s fiber portfolio. The fibers specialists stand out with 50 years of experience in their production and marketing. By adapting the Modal production process, Lenzing is further underscoring its work towards technological leadership.

“Specialization is a key element of Lenzing’s strategy. The share of specialty fibers at Lenzing should be increased to 50% of turnover by 2020. Lenzing Modal fibers and the MicroModal branded fibers play an important part in this. Lenzing is and shall continue to be one of the technological leaders in the field of Modal production even after 50 years. We are working continuously on improvements to our processes and have set further benchmark in Modal production with the adaptation of our production steps,” Robert van de Kerkhof, CCO of the Lenzing Group, explains.

The advantages of adapting the Modal production process are clear: Customers benefit from the very good processability which makes it easier to produce high-quality yarns. Different climatic zones, which can lead to problems with processing, play a less important role. Even different spinning technologies play a lesser role when processing the new Lenzing Modal fibers. Moreover, higher production efficiency could be reached in the spinning mill.. A patent has been filed for this new technology making Lenzing Modal fibers universally applicable in the fiber processing industry.

For 50 years Lenzing Modal fibers have been a permanent feature in international collections in the fashion industry. The fibers are particularly successful with figure-hugging products such as day and night wear and homewear. Certification according to STANDARD 100 by OEKO-TEX Class 1 makes the fibers particularly well suited to baby and children’s clothing, which could be a future market for Lenzing Modal fibers.

The Lenzing Modal fibers production is largely on beech wood and are bio-degradable. Thanks to the eco-friendly production at the site in Lenzing, with high recovery rates of process ingredients and very low air emissions, Lenzing Modal fibers, known as the “Edelweiss fiber technology fibers”, were awarded the EU-Eco Label AT/016/001.

The Lenzing Group, a world market leader headquartered in Austria, operates production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibers. Its portfolio ranges from dissolving wood pulp to standard and specialty cellulose fibers.