Santoni plan for aggressive Indian market penetration

Santoni (Shanghai) Knitting Machinery Co. Ltd., established in 2005, focuses on the production of circular knitting machines by combining the advantage of Europe and China. Santoni Shanghai’s products include seamless machine, large diameter circular machine and socks machine. It has two factories in China and more than 300 staff members. The company has built an industry park in Shanghai for key suppliers who moved in to support customers in a more efficient way.

Mr. Gianpietro Belotti, CEO, Santoni Shanghai

Santoni was present in the Indian market even prior to 1996 with its seamless machines. In 2001, it started selling large diameter machine which became the main product to be sold in India. Different types of Santoni machine are very well presented in all the major knitting mills within India among which the single jersey open width machine is currently one of the most popular model. The company plans to further introduce advanced models in the coming years.

With increasing labor and production costs, Chinese textile companies are becoming less competitive in the international market. Given this scenario, India is definitely one of the potential targets in terms of highest development of infrastructure, political stability and the most significant textile background. Considering this scenario, Santoni Shanghai is trying to ensure a fast and aggressive market penetration in the Indian market by offering more support and product adaptation to customers in India.

Mr. Gianpietro Belotti, CEO, Santoni Shanghai, says: “We adopted a dual strategy of offering high performance and higher efficiency Santoni machines on the one side and a more affordable technology JingMei machines for basic needs. We strongly believe in this dual brand approach which proved to be successful in China, where in few years we reached the top 3 position in terms of units sold in the market with a great customer satisfaction. With Santoni’s dual brands strategy, customers will have the advantage to find the best solution for their budgets and their technical requirements”.

Santoni lays great emphasis on quality control for both of the brand. The company’s manufacturing facilities are equipped with three-coordinates measuring machine and has implemented strict QC standard. Tolerance of all main parts is controlled in 0-0.02mm.

JingMei

The advantages of JingMei brand are the convenience of it products and the response in terms of service. JingMei’s professional machinery processing centre has different advanced processing machine tools from Japan. They have unique cam processing technology and sleeve & top bearing process technology. These entire machinery processing centre enable them to respond to customer request quick with high quality product.

As a global leading textile machinery supplier, Santoni Shanghai always believes in the philosophy that service support is the key to successes for all machinery manufacturing companies. The company has established a direct service station in India which has helped strengthen Santoni’s presence in the Indian market. Together with its agent in India, Santoni offers quick response solutions for any request from its customers covering technical supports, machines maintenance and spare parts supply.

Santoni brand innovation

Santoni is capable of supplying the most amazing range of ultrafine gauge machines. The company offers up to 80 gauge in single jersey (thanks to their patented sinkerless technique) and up to 50 gauge.

Thanks to its patented systems with oblique bars, fabric is rolled with the most even tension. The motorized fabric slitting system cuts the fabric very precisely avoiding any pressure and distortion of the fabric in the slit area.

The plating of the fabric, while knitting jersey with spandex or three yarn plating, is second to none. This is guaranteed by a zirconium yarn carrier positioned in front of the needles path and by using the most suitable needle latch length. The machines are best suited to knit two or three yarn plated fabrics with uneven yarns like slub yarns, with high production.

Sinkers are perfectly guided by double guidance sinker cams in combination with well-designed sinkers with tail ensuring uniform loops all over the fabric and less wear and tear of sinkers.