Sutlej stepping up focus on home textile segment


Sutlej Textiles and Industries Ltd. started focusing on the home textiles segment, particularly upholstery, curtains and made-ups, since 2015 at its Damanganga home textiles unit at Daheli in Gujarat. The company recently completed its expansion project at Damanganga to increase its capacity to 9.60 million meters per annum. Following capacity addition, this business segment is expected to report higher volumes, revenues and surpluses. The company also exports around 25% of its home textile production.

Mr. C.S. Nopany, Chairman, Sutlej Textiles and Industries Ltd.

Over the last few years, Sutlej evolved itself from specialized yarn manufacture to home textiles. Leveraging its understanding of the textile industry, the company ventured into the home textiles segment to address a growing market of premium home textiles focusing on upholstery, curtains and made-ups. The division is equipped with a world-class design facility comprising cutting-edge manufacturing equipment, state-of-the-art German design software. The facilities also comprise a full-fledged testing laboratory with latest equipments for testing yarns and fabrics. It also possesses a world-class design facility and outsources cutting-edge international designs.

The plant is also equipped with state-of-the-art equipment to produce made-ups. This segment represents a value-added extension of the company’s product mix.

Sutlej Textiles recently acquired the Design, Sales and Distribution (DS&D) business along with brands of American Skills Mills (ASM) LLC based at Pennsylvania. ASM offers strategic fit on its strength of original designs based on American sensibilities, innate understanding of customer markets and a unique product portfolio that include dobby, jacquards, velvets and suedes using a variety of fibers like rayon, linen, cotton, polyester, silk and acrylic.

The company is known for its ability to deliver customized solutions across diverse designs, blends, colours and finishes from a single integrated unit.

Plant coming up in J&K

Sutlej has announced setting up of a green fibre projects to manufacture polyster staple fibre by recycling of pet bottles at Samba in Jammu and Kashmir. The company has also announced deferment of brownfield capacity expansion plan of 28,800 spindles at Baddi in Himachal Pradesh due to uncertain market conditions in the yarn segment.