During July 8-10, Hyosung Creora displayed its new products, jointly developed with Sofileta, a well-recognized French textile supplier, at Interfilière Paris 2017, the world’s largest langeire and swim wear convention. This new product maximizes the deodorizing advantages provided by creora Fresh, and drew the attention of the S/S season European market.
Operating from Lyon, France, Sofileta is a global textile supplier, specialized in textile and dying. Hyosung entered this partnership as a strategic move to get closer to the customers in France and the European market.
Ms. Ria Stern, Hyosung’s Global Marketing Director, said: “Hyosung has been in close co-operation with Sofileta from the birth of creora, and will continue this partnership in the future to actively respond to the rapidly changing fashion industry.”
Hyosung displayed functional spandex products like creora Fresh, creora highclo, creora eco-soft and creora Color+ throughout the exhibition. Under the catch phrase of “Stay fresh all day long,” creora Fresh chemically neutralizes substances generating sweat and foot odor, and is applied to underwears and active wears.
creora highclo, mainly applied to swim wear, was developed to reduce damage to clothing induced by chloride, under the slogan of “From athletic swimwear to fashion swimwear.”
creora Color+ and creora eco-soft are functional products enriching the clear color of the textile during dyeing, and providing a softer touch of textile, respectively.
On July 8, the opening night of the convention, Hyosung invited over 150 customers and partners and held a special reception celebrating the 25th anniversary of Creora. On the occasion, Hyosung honored loyal customers with plaques and expressed its appreciation to each and every customer and partner for having helped creora achieve the 25-year milestone.
As the largest swimwear exhibition in the world, Interfilière hosts over 30,000 spectators and 650 companies every year.