COTTON USA, the trademark ingredient brand of Cotton Council International (CCI), has announced its first retail partnership with India’s leading fashion retailer Shoppers Stop. Together the two will conduct a month-long in-store promotion aimed at increasing consumer awareness of US cotton-rich apparel, and gradually move toward creating an exclusive line of labelled merchandise. The promotion will take place in five stores across Delhi/NCR (Rajouri and Noida), Mumbai (Malad and Vashi) and Bangalore (Malleshwaram).
“This is an exciting time for COTTON USA, as we are looking at its expansion in the retail space in India,” Renu Aggarwal, India Representative for CCI, said. “Shoppers Stop’s unique positioning as a ‘bridge to luxury’ retailer and its customer base gives us a platform for more sales and increased visibility, while conveying the messaging of trust and purity. We are looking forward to a mutually beneficial relationship.”
Shoppers Stop is among the first of many brands that COTTON USA has partnered with for joint consumer promotion activities in India. COTTON USA, a mark of purity, quality and responsibility, places itself in the affordable luxury category and targets both the youth and the older age group. The partnership helps it in driving market penetration and increasing consumer awareness about the label in the domestic market.
“We are delighted to give our customers the opportunity to indulge in the signature COTTON USA experience,” said Vinay Bhatia, Customer Care Associate & Executive Vice President – Marketing, Loyalty, & Analytics, Shoppers Stop Ltd. “COTTON USA is the leading custodian of cotton quality standards, and its mark enhances the value of the product. We are happy to associate with COTTON USA in this effort to promote and reinforce the use of US cotton and cotton fabrics in India.”
Cotton Council International, in conjunction with the National Cotton Council of America, works to promote US cotton exports through COTTON USA in more than 50 countries globally. With offices in Washington, Memphis, London, Hong Kong, Seoul and Shanghai, and dedicated representatives in numerous other countries, CCI plays the lead role in educating and strengthening the market for US cotton and US cotton products around the world.
Since 1989, over 50,000 product lines and three billion products have proudly carried the name COTTON USA. That translates into about 100 million bales of cotton.
Shoppers Stop is one of India’s largest retail chains of large format department stores. It is a one-stop shop for products across multiple categories, including apparel, cosmetics, fragrances, artificial and fine jewelry, footwear, personal accessories such as watches, sunglasses, handbags, wallets and belts, kids’ wear, toys, and home decor.
Shoppers Stop offers more than 400 of the finest international and national brands across categories. It has currently 73 stores in 34 cities across the country.