The First Step of a New Era: Product-Based Sustainability Labeling with #SustainTheFuture
Since 1984, ELiAR has been developing automation and control systems tailored for the textile industry — transforming not only production lines, but the very mindset of manufacturing. Launched a few years ago, the #SustainTheFuture campaign laid out a bold vision for the future of production, perfectly aligned with the requirements of the European Green Deal.
Today, sustainability is no longer a matter of choice — it is a legal obligation. The Carbon Border Adjustment Mechanism (CBAM) and related environmental regulations coming into force by 2026 signal a deep transformation for textile manufacturers. ELiAR stands out among the technology providers shaping this transition.
Digitalization = Measurable Sustainability
Thanks to ELiAR’s automation systems and digital infrastructure, factories can now monitor energy and water consumption in real time, reduce chemical waste through precise dosing systems, and measure the production. All the required data for environmental reporting can be presented in a fully digital format. Environmental performance thus becomes not a hypothesis — but a data-driven reality.
ELiAR’s #SustainTheFuture campaign goes beyond treating sustainability as a passing trend. It calls for a traceable, environmentally conscious, data-driven production system to be built within textile facilities. These solutions — co-developed with textile manufacturers — address not only today’s demands, but those of the future.
As part of an upcoming initiative, ELiAR is preparing to make the sustainability contributions of its products more visible — by labeling each one with the #SustainTheFuture tag. This labeling system will clearly communicate each product’s specific contribution to sustainable production processes. It will serve as a practical reference point, helping manufacturers make better-informed decisions in their sustainability efforts.
The Clock Is Ticking
This transformation is not something to start in 2026 — it must be completed before then. The clock is ticking, and compliance is no longer optional.
Under the EU’s Carbon Border Adjustment Mechanism, measurable, reportable, and traceable indicators such as energy use, chemical consumption, and water footprint will become mandatory. Manufacturers are now required to build digital systems and transparent data infrastructures to comply.
ELiAR continues to serve as a guiding technology partner throughout this process. Because sustainable production isn’t just about protecting nature — it’s about securing our collective future.
ELiAR Elektronik San. A.Ş. specializes in developing and manufacturing control devices, systems, and software for industries such as textile finishing, glass, insulation, ceramics, and chemicals. The company is also deeply invested in research and development (R&D) to innovate in these fields.
Founded in 1984, ELiAR initially focused its R&D efforts on fabric and yarn dyeing control devices, carving out a niche in the textile industry and providing integrated solutions for the sector. By 1989, the company’s fully automated control devices for textile dyeing automation had gained recognition both in Turkey and abroad. In 1996, ELiAR expanded its expertise to process automation, creating systems that fully automated the entire textile dyeing process.
Entering the 2000s, ELiAR added centralized management software to its product portfolio, a result of its extensive R&D efforts. This innovation brought the global textile industry closer to achieving seamless and sustainable production in the digital age. In 2020, the company launched its digital twin project for textile factories under the slogan “Is Your Factory Ready for the Future?” The official launch took place in 2021. Today, ELiAR leverages its deep expertise in the textile sector to act as a solution partner for its clients, offering control devices, automation systems, and software solutions tailored to their needs.
ELiAR continues to strive towards becoming the leading brand in textile automation systems, both in Turkey and globally. Currently dominating the Turkish market with an 85% share, ELiAR also serves as a trusted solution partner across many regions, including Europe, the Far East, Central and South America, South Asia, the Middle East, and Africa.