Hyosung presents new creora® Color+ at Interfilière Connect

To address consumer desire for more colour variety in comfort apparel made with natural fibres, Hyosung has developed new creora® Color+ elastane for natural blended materials, which it introduced at Interfilière Connect 2020.

creora® Color+ has the same performance stretch characteristics as Hyosung’s flagship fiber, creora® Power Fit, with the added benefit of providing richer colours in natural and cellulose yarns – an attractive fibre blend for leading intimate, activewear and ready-to-wear brands.

“As regular elastane does not take color well, it is a challenge to achieve all-over, rich colour when dyeing it with natural fibres such as cotton, rayon, and modal. With new creora Color+, brands can now offer consumers fashionable, colourful apparel made with natural fibers without ever having to worry about the dreaded grin-through” said Simon Whitmarsh-Knight, Hyosung EMEA Marketing Director.

According to Hyosung, new creora Color+ for natural fibers will be a nice addition to its successful creora Color+ for stretch fabrics made with nylon, a well-established yarn used in activewear for its ability to produce deep and exclusive colours without grin-through.

As demand for sustainable materials continues to rise, Hyosung will also present its expanded multi-function regen collection of GRS-certified recycled elastane, nylon and polyester fibres made with 100% reclaimed waste at Interfilière Connect.

Hyosung’s European Marketing Manager, Julia Nam and EMEA Marketing Director, Simon Whitmarsh-Knight joined Dominique Demoinet of DLD Consulting in an Innovation Encounters Meet Up to discuss how the company is overcoming COVID-19, its move to digital, and the importance of consistent innovation. The conversation can be viewed on the Interfilière Connect site by clicking on the event schedule in the menu.

For more information on creora® Color+ fibre and other Hyosung news, please visit our blog at blog.hyosungtnc.com