ITF launches #IndiaforSure for sharing SURE stories from the Indian textile industry

Indian Texpreneurs Federation (ITF) has launched hashtag #IndiaforSure on leading professional social media platforms, LinkedIn, Twitter, Facebook and Instagram.

Mr. Prabhu Dhamodharan, Convenor, ITF

‘SURE’ stands for Stable, sUstainable, Reliable and Ethical.

#IndiaforSure is a platform for textile entrepreneurs across the value chain to share what they have achieved through their exceptional leadership and focus on the areas of SURE. This hashtag is an open invitation for all Indian textile to come forward and share their stories that will be an inspiration to others.

There will be a website as well as sharing of information on all social media channels.

It may be recalled that earlier this year, on World Environment Day, ITF had launched this initiative, ‘India for SURE’. This was the move forward towards a collective blueprint for sustainability and the work is in progress. ITF represents around 500 textile manufacturing companies covering the entire value chain of Tamil Nadu textile industry including integrated, standalone spinning, weaving, processing, home textiles and apparel companies.

The Indian textile and apparel industry is highly diversified, is a major contributor to India’s GDP and is also the second largest employer in the country, providing direct employment to 45 million people and 60 million people in allied industries. The Indian textile industry has strengths across the entire value chain from fibre, yarn, fabric, home textiles to apparels.

Post Covid, fashion brands and international buyers are showing great interest to focus on India as their preferred destination to source fashion goods and its right time to establish a platform to show our Indian textile manufacturing capabilities with SURE as a base. Indian textile entrepreneurs and clusters need a strong platform to connect with global audience and this platform will help to connect SMEs and brands.

The endeavor of this platform is to showcase the stories of change that provides an opportunity of cross learning for everyone in the industry.

“We already have stories pouring in from ITF members and we appeal to the textile entrepreneurs across India to share their unique journey and special achievements,” says Mr. Prabhu Dhamodharan, Convenor, ITF.

ITF’s #IndiaforSure initiative is aligned towards Government of India initiatives such as “Atma Nirbhar Bharat” to establish India as a most preferred destination for sourcing manufactured goods like fashion.