Kewal Kiran Clothing Limited (KKCL), one of India’s most enduring and recognizable homegrown apparel companies, is poised for its next phase of transformative growth. With a deep legacy built on over four decades of excellence and brand equity established through names like Killer, LawmanPg3, Integriti, Easies, and Junior Killer, KKCL is now setting its sights firmly on the future. The company has announced its Vision 2028—a strategic, multidimensional plan to drive revenue growth to ₹1,500 crore, while strengthening its position as India’s most trusted and respected fashion house.
Current Performance and Business Growth Trajectory:
In FY2024-25, KKCL delivered a strong performance, reporting revenues of ₹1,002.8 crore, marking a 16.5% growth over the previous year’s ₹860.5 crore. The company recorded EBITDA of ₹190.6 crore, representing a growth of 7.6%, while profit after tax stood at ₹149.2 crore. While margins were slightly impacted by higher personnel costs and increased depreciation—mainly due to the integration of Kraus Casuals—the company’s core retail and operational engine continued to expand robustly.
The fourth quarter alone saw revenues surge by 31.3% year-on-year to ₹288.1 crore, with EBITDA growing by 22.9% to ₹52.1 crore. Although PAT for the quarter declined slightly due to amortization expenses, the top-line growth momentum remained intact. The company added 121 new exclusive brand outlets (EBOs) during the fiscal year, bringing the total store count to 609. This expansion reflects KKCL’s continued focus on strengthening its direct-to-consumer presence and deepening penetration in high-potential markets.
Vision 2028: A ₹1,500 Crore Goal Rooted in Scale and Innovation
A highlight of KKCL’s growth blueprint is its Vision 2028 initiative, which outlines a bold revenue target of ₹1,500 crore over the next three years. This represents a 50% growth over FY25 revenues and is underpinned by an aggressive expansion strategy across channels, regions, and product categories.
According to the roadmap presented by the company, KKCL’s growth will be led by a scale-up in retail infrastructure, with a target of crossing 900 EBOs by FY2028. This represents a significant jump from the current base of 609 stores and reflects the company’s strategy to be present wherever the aspirational Indian consumer is shopping. The company is intensifying its efforts in Tier 2 and Tier 3 cities, which have seen faster revenue growth than metros and offer significant room for penetration.
KKCL is also reimagining itself as more than a denim brand. The expansion into categories like womenswear through Kraus, kidswear through Junior Killer, and casual fashion through Integriti and Easies is central to its broader ambition of becoming a full-scale lifestyle brand group. This portfolio diversification will enable the company to appeal to a wider consumer base while increasing share of wallet within its existing customer pool.
Manufacturing Infrastructure and Operational Backbone:
KKCL’s vertically integrated manufacturing capabilities form the backbone of its efficient and quality-driven operations. The company controls nearly every part of the production cycle, from design and pattern making to fabric processing, stitching, washing, packaging, and labeling. Its modern manufacturing facilities use sustainable and energy-efficient processes, including ozone washing and environmentally certified chemical treatments.
This level of in-house control allows KKCL to ensure quality consistency across all brands and product categories, while also responding quickly to changing market demands. The company’s logistics and distribution systems have also evolved with the business, supporting faster turnaround times and better inventory flow management, especially with the growth of its retail network and digital platforms.
Product Strategy and Brand Diversification:
Killer continues to be the company’s flagship brand, commanding significant mindshare in the men’s denim and casual wear category. However, the integration of Kraus Casuals has opened up new opportunities in the fast-growing women’s apparel segment. In just nine months post-acquisition, Kraus recorded revenues of ₹162 crore, indicating strong consumer traction and significant potential for future scaling.
Meanwhile, the other brands in KKCL’s portfolio—LawmanPg3, Integriti, Easies, and Junior Killer—are being nurtured with a clear positioning strategy aimed at specific consumer segments and price points. This multi-brand approach ensures KKCL can cater to a wide demographic across age, region, and fashion sensibility, strengthening its ability to grow both organically and through new launches.
The company is also focused on refreshing its collections with innovation-driven designs and category extensions. From athleisure to semi-formals and accessories, KKCL is actively working to evolve its offering in step with changing fashion trends and consumer lifestyles.
Retail and Channel Strategy:
A cornerstone of KKCL’s Vision 2028 is the continued expansion and deepening of its retail network. The company aims to surpass 900 EBOs, with a particular focus on high-street locations and malls in fast-growing cities. This expansion will be supported by further growth in large format stores (LFS) and multi-brand outlets (MBOs), including shop-in-shop formats for broader shelf presence.
KKCL is also embracing omnichannel retailing, enhancing its presence across major e-commerce platforms while investing in its own digital channels. The company is working towards delivering a seamless and integrated customer experience both online and offline. The K-Lounge format is being developed as a unique multi-brand retail identity, where KKCL’s portfolio of brands can co-exist and cross-sell under one roof, enhancing footfalls and improving unit economics.
Technology and Future-Ready Business Practices:
KKCL is incorporating advanced analytics, artificial intelligence, and machine learning into its retail and inventory planning systems. These technologies are helping the company understand customer preferences in real time, optimize pricing strategies, and manage working capital more effectively. The company is targeting to maintain its working capital cycle within the range of 125–135 days even as it scales up operations, ensuring a balance between growth and operational discipline.
There is a significant emphasis on personalized engagement and design customization, enabled through digital tools and AI-driven consumer intelligence. KKCL is also using generative AI models to forecast demand and build trend-responsive collections, which can reduce markdowns and improve sell-through rates.
Kewal Kiran Clothing Limited’s Vision 2028 is a well-rounded blueprint built on strong fundamentals, clear brand direction, and customer-centric innovation. With a target of reaching ₹1,500 crore in revenue, KKCL is charting a focused path forward, centered on scaling its retail footprint, diversifying its brand architecture, and embracing technology to drive efficiency. Backed by a debt-free balance sheet, a highly integrated manufacturing setup, and a culture of entrepreneurial agility, KKCL is not just prepared for the future—it is actively shaping it. As India’s consumption story deepens and domestic fashion retail matures, KKCL stands ready to lead as a truly future-ready, Indian-origin fashion powerhouse.