Under the visionary leadership of Mr. Amit Kavrie, Managing Director of Supreme Group, Supreme Nonwovens has emerged as India’s largest and most diversified nonwovens company, making remarkable strides in sustainability, innovation, and global expansion. With a clear roadmap driven by high-performance materials and future-ready technologies, the company is redefining how technical textiles contribute to industries worldwide. In a detailed interaction, Mr. Kavrie shared insights into Supreme’s achievements, strategic outlook, and the future of nonwovens in a rapidly evolving global landscape.
A Transformative Year: Global Integration and Innovation
Reflecting on the financial year 2024–25, Mr. Amit Kavrie described it as a “pivotal year” for Supreme Nonwovens. A key milestone was the complete acquisition of their Thailand operations by buying out minority shareholders. “This move enables us to bring our advanced material manufacturing capabilities into Southeast Asia and reinforce our position as a truly global materials company,” Mr. Kavrie remarked.
The company also expanded its Circuline platform, a flagship initiative that integrates reclaimed, bio-based, and circular materials into scalable solutions. The Circuline Innovation Lab emerged as a powerful collaboration tool, enabling co-creation with designers, engineers, and clients. Furthermore, Supreme initiated KilometreZero, a decentralised manufacturing model designed to enhance agility and lifecycle participation across various product ecosystems.
“These initiatives reflect our commitment to growth, rooted in sustainability and driven by innovation,” he emphasized.
Engineered Solutions Across Diverse Sectors
Supreme Nonwovens delivers high-performance textile and nonwoven solutions to a broad spectrum of industries—apparel, automotive, and industrial filtration being the core segments.
“Our Terca interlinings for apparel, many now part of the Circuline range, are built for durability, sustainability, and superior performance,” said Mr. Kavrie. In the automotive space, Supreme offers advanced NVH (Noise, Vibration, Harshness), thermal, and lightweight trim components, engineered to meet the specific demands of modern and electric vehicles.
In filtration, the company’s innovations such as Ultratack filtration technology significantly improve efficiency while minimising airflow resistance, a critical requirement in high-demand applications.
“What binds our diverse portfolio is our unwavering focus on engineered functionality and sustainability,” Mr. Kavrie noted.
Robust Manufacturing Infrastructure with a Global Vision
Supreme boasts one of the most diversified and advanced manufacturing setups in the nonwovens space. With multiple state-of-the-art facilities across India and international locations, the company maintains cutting-edge capabilities in material production, finishing, and conversion technologies.
Mr. Kavrie shared that major investments are being directed towards expanding circular and recycled input capacities under the Circuline initiative. “Our investment strategy aligns with our long-term goal of achieving global scale through agile, decentralised manufacturing practices.”
Striking a Balance Between Domestic and Global Markets
While India remains Supreme’s largest and most dynamic market, international operations are increasingly central to its growth. “Our strengthened presence in ASEAN through the Thailand acquisition has significantly enhanced supply chain flexibility and proximity to regional customers,” explained Mr. Kavrie.
The company is also gaining traction in North America, driven by rising demand for application-specific sustainable materials. Supreme is responding with tailored solutions and localised support mechanisms.
Technology, Co-Creation, and Customer-Centric Innovation
Mr. Kavrie attributes Supreme’s competitive edge to the company’s deep integration of material science, product engineering, and applications expertise. Through the Circuline Innovation Lab, the company offers a unique co-creation ecosystem where technologists, designers, and customers come together to innovate across the material lifecycle.
“Beyond products, we are thought partners. We help customers envision and develop future-forward solutions that are sustainable and agile,” he affirmed.
Sustained Growth and Forward Momentum
In recent years, Supreme has recorded consistent growth propelled by demand for high-performance, sustainable materials. Operational efficiency gains through digitisation and mechanisation have also contributed to this trajectory.
Looking ahead, the company is focused on expanding its portfolio in advanced filtration, new mobility materials (especially EVs), and apparel & consumer applications rooted in circularity. “We aim to significantly grow our global footprint and increase the revenue share from sustainable solutions in the next three to five years,” Mr. Kavrie stated.
Sustainability at the Core
Sustainability is embedded at every level of Supreme’s operations. The Circuline initiative rethinks material development to prioritise recyclability, circularity, and bio-based inputs. The company is actively building closed-loop systems, minimising water and energy consumption, and powering sites with renewable energy.
Supreme also works closely with clients to conduct Life Cycle Assessments (LCAs) and co-design materials for responsible end-of-life strategies. “Initiatives like KilometreZero help us bring manufacturing closer to consumption, reducing impact and increasing efficiency,” Mr. Kavrie noted.
A Bright Future for Technical Textiles in India
With India on track to becoming a USD 10 trillion economy by 2030, Mr. Kavrie believes that technical textiles and engineered materials will play a critical role. “India’s expanding base in automotive, healthcare, infrastructure, and renewable energy will accelerate the demand for smart, high-performance materials,” he said.
Supreme Nonwovens is committed to being at the forefront of this transformation. “Our goal is to meet domestic demand and become a global innovation partner, redefining the future of technical textiles,” he concluded.
Outlook
With Mr. Amit Kavrie at the helm, Supreme Nonwovens is leading a quiet revolution where sustainability, technology, and co-creation converge to deliver cutting edge solutions. The company’s focus on circularity, decentralised manufacturing, and global expansion sets a precedent for the future of technical textiles not just in India, but worldwide. As industries evolve and sustainability becomes imperative, Supreme stands ready to shape the materials of tomorrow with purpose, performance, and responsibility.