Aditya Birla Group to further expand LAPF programme

The $41-billion Aditya Birla Group will scale up and expand further the LIVA Accredited Partners Forum…

Birla Cellulose adding value through innovation at Intertextile Shanghai

Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in…

Birla Cellulose campaign to promote Liva fabrics

Birla Cellulose of the Aditya Birla Group recently launched Liva, a new age fabric brand. Made…

Birla Cellulose formally launches Liva

1,000 outlets with nearly two million garments The Aditya Birla Group has just announced the launch…

LIVA to give big boost for viscose use in apparels

Birla Cellulose’s forward integration pays “BIG IN YOUR LIFE”. This the new TVC of the Aditya…

LIVA D’Designer 2014-2015 evokes good response

LIVA presented D’Designer 2015, a design talent hunt, open to budding fashion designers, was recently organised…

New age fabric LIVA all set to create a stir in fashion market

LIVA, the new age fabric made with natural fibres from the Pulp & Fibre Business of…