Birla Century announces launch of new home bedding ethnic collection ‘Virasat’

After a stellar entry into the home bedding segment with the launch of Hill & Glade…

Plus one Strategy lay a stronger foundation for new India!

By Ashish Mehrishi, Chief Marketing Officer, Birla Century “When the wind of change blows, some people…

The Future of Sleep: Connected & Wholesome

Ashish Mehrishi, Chief Marketing Officer, Birla Century The future of sleeping will be simplified by connecting…

Ashish Mehrishi a professional par excellence

Scripting Birla Century growth story as its CMO “The firmest roots make the strongest trees”, a…

Birla Century receives LEED certification for sustainable textile production

Since its establishment in 2008, the Birla Century plant at Jhagadia in Gujarat has consistently been…

Birla Century’s new stitching facility for bed linen products

Century Rayon expanding CSY capacity Globally renowned brands and retailers always prefer to work with companies…

Technology upgradation apace at Birla Century

As part of its technology upgradation program, Birla Century has installed a fabric spreading system which…