Danfoss “Energy Efficiency Yatra” to cover 32 cities

Danfoss India, a key player in the energy efficiency space, has launched its flagship campaign “Danfoss Energy Efficiency Yatra” highlighting that a better tomorrow is driven by drives in an effort to promote and educate industrialists and policy makers on the need for adoption of better standards of industrial motors. Currently, with almost non-existent regulations for motor standardization, the industrial sector in the country is witnessing an increase in energy intensity, weighing more on the rising energy demand.

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Mr. Soren Kvorning and Mr. Ravichandran Purushothaman addressing the gathering during Danfoss Energy Efficiency Yatra

With objectives of initiatives like the PAT scheme to reduce energy consumption in energy intensive industries, the yatra will showcase sustainable interventions prompting industry leaders to take the leap towards a greener and economical future. The yatra will showcase tools that can be employed by industries in order to achieve energy efficiency from the perspective of cost saving as well as reduced carbon emissions.

With the need for energy constantly on the rise, it is quite encouraging to note that the Government has been actively introducing schemes like PAT (Perform, Achieve and Trade) to enhance cost effectiveness of improvements in energy efficiency in energy-intensive large industries and facilities like aluminium, cement, chlor-alkali, fertilizers, iron and steel pulp and paper, textiles and thermal power plants.

While sectors like cement are ahead in terms of specific energy consumption (SEC) as compared to global standards, there is still scope for efficiency improvement in sectors like paper and pulp, aluminium, iron and steel.

An impressive market opportunity for sustainable solutions has further renewed interest for technologies that drive sustainability. Industrial energy efficiency is estimated to be Rs. 34,000-crore investment opportunity with cross-sectoral interventions such as VFD and WHR accounting for 21 per cent and 24 per cent of the estimated investment potential respectively.

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Said Mr. Ravichandran Purushothaman, President, Danfoss India: “This initiative is primarily aimed at raising awareness on the need for stringent regulations and standardisations that have the potential to not just reduce overall carbon emissions from heavy industries but also catalyse productivity and thus profitability. Reports have suggested that energy efficiency measures like equipment and appliance standards along with building performance standards have the capacity to reduce CO2 emission by half, which can go a long way in helping us reduce greenhouse gas emissions. The IEA reports that targeted energy efficiency measures would reduce global energy-related emissions by 1.5 gigatons in 2020.

The multi-city tour of Danfoss Drives Energy Efficiency Yatra aims to empower industries to adopt brand new innovations in energy efficient technology. Beginning its journey in NCR Delhi, the bus will cover 11,000 km through Ludhiana, Patnagar, Satna, Jamshedpur, Durgapur, Kolkata, Rourkela, Angul, Raigarh, Vizag, Guntur, Hyderabad, Chennai, Pondicherry, Cuddalore, Salem, Coimbatore, Bellary, Gulbarga, Kolhapur, Pune, Raigad, Nagpur, Indore, Vapi, Surat, Ahmedabad and Jamnagar in a span of four months.