In a move that will change the history of domestic over the counter (OTC) fabric retailing in India, GBTL Ltd., formerly known as Grasim Bhiwani Textile Ltd., has revealed its signing of superstar of the millennium, Mr. Amitabh Bachchan, as its Brand Ambassador.
Mr. Bachchan is known for his style icon and has been honoured with the ‘Timeless Fashion Icon’ accolade by Filmfare Glamour Style and Fashion. This association with Mr. Bachchan is driven by the GBTL desire to expand its business both pan-India and in global markets and progress towards its strategic goal to become the market leader.
GBTL Ltd. has its strong presence in the manufacturing of polyester viscose and polyester wool fabric which caters to the domestic as well as international markets across geographies under the brand name GBTL – Grasim. The Domestic OTC division operates in the formal menswear fabric market by offering ready-to-stitch suiting & shirting. The Brand & Retail division caters to the domestic RMG brands as well as global brands by supplying garments and also acts as full service provider by offering one-stop solution of fabric to garment.
The GBTL – Grasim brand is targeted at the fashion forward consumer. Grasim’s offerings are the outcome of an innovation-driven culture, diligent research and development and a dedication to live up to consumer expectations. Grasim has an elaborate and well-established pan-India distribution network.
Commenting on the announcement, Mr. S. Krishnamoorthy, Managing Director of GBTL Ltd., says: “We are privileged to have Mr. Amitabh Bachchan as our Brand Ambassador. His vibrant persona, legacy and pan-India appeal makes him the perfect fit for brand GBTL – Grasim. It is the most recognized suiting brand in India, and by roping in Mr. Bachchan the company has demonstrated its intent to take the brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India.”
Said Mr. Piyush Pandey, Executive Chairman & Creative Director, South Asia, Ogilvy & Mather: “I am happy that Ogilvy & Mather is reunited with GBTL – Grasim. I am also overjoyed that the company has got Mr. Amitabh Bachchan on board as its Brand Ambassador. The fact that this news is announced on Mr. Bachchan’ s 75th birthday is an icing on the cake”.