Andojet partners Batliboi for Indian market entry

Andojet is a brand of Oz Anadolu Group Co. that produces mechanics and digital machines for screen printing and sublimation printing.

Mr. Debasis Chakrabarti, Marketing Manager, Batliboi Textile Machinery Group, and Mr. M. Cetin Ucgul, Sales & Marketing Manager, Andojet

As a first attempt Oz Anadolu Group produced screen printing dyes and chemicals with its brand name Oz Anadolu Chemistry. The company was founded in 1989 in Zeytinburnu as a small manufacturing workshop by a member of the Board of Directors, Adem Bulbul, and In a short time Oz Anadolu got the best suppliers title in the field of ink, chemicals and consumables for printing workshops.

Oz Anadolu, with inspiration and encouragement taken from the customer, started producing to screen stretching and exposure unit machines with its brand name Ader. Ader improved its production by adding new products called fixing and press printing machine in 2004, octopus screen 16 tracked printing machines and 24 tracked oval printing machines in 2006, transfer press machine and flock machine in 2008. In 2013, The company changed its brand name as Andojet by adding new product printers that can print pattern to transfer paper by the technique sublimation printing.

Andojet marched ahead by producing machines running smoothly and high quality prints machines with resources like research-development and product-development. Andojet can provide its customers all of the machines for screen print and sublimation workshops.

Now exporting 80 per cent of its products, the company has its good presence across many global markets, including Bangladesh, Egypt and Russia. Andojet has recently entered the Indian market in partnership with Batliboi. It participated in India-ITME 2016 in Mumbai and the first two machines sold in the Indian market were for two Tirupur customers.

Mr. Cetin Ucgul, Sales and Marketing Manager, Andojet, said: “Our machines offer European quality and output at 40% less price. We have more than 50 machines working across the world including 10 machines running in Bangladesh. We are selling our machines in US and Europe which have very stringent norms environment and pollution norms. Our machine and the chemicals we offer strictly adhere to the global norms”.

He added: “We are now targetting the Indian market joining hands with Batliboi. We have very good relationship with Indian customers. We have the experience of working with customers in Tirupur for many years. We have analysed the market and found our machine to be very useful and meeting the requirement of customers in India. The Indian market is price conscious and hence this machine is value for money and will satisfy all their expectations. We expect to grow in the Indian market which is increasingly focussing on garment industry”.

Batliboi has a very strong presence across all major markets which will be of great support to Andojet as it plans to further expand its presence in the Indian market.