The focus is going to be on how customers can use its experience and expertise to improve their own efficiency and also reduce their operational costs while still being able to deliver on their sustainable development goals
Apna Organics is a leading manufacturer of specialty chemicals for the textile, construction, water treatment and paper industry. The company is all geared up to showcase its solutions for the textile industry at the forthcoming ITMA Milan 2023 trade fair. In an exclusive chat, Santosh Saraf, Director, Apna Organics, while explaining the importance of ITMA, said: “ITMA has been an integral part of our textile industry as it is the biggest event that allows the entire industry to come together under one roof to learn, share their knowledge and experience over the last four years.”
“We at Apna Organics have been attending ITMA as exhibitors and visitors for more than 20 years now. This kind of platform allows specialty chemical manufacturers like us to engage with our customers from all around the world under one roof. Post the pandemic, the concern for everyone is efficient and sustainable manufacturing while reducing the overall costs. We excel at this as we are the largest family-managed business in our sector. It sounds clichéd to say this but sustainability runs in our DNA as each generation is passing the torch of responsibility to the next while ensuring that the next generation is given the same resources that they have received,” he added.
Global Footprint
According to Santosh Saraf, the company is exporting to 26 countries currently. “We have our own offices in four of these countries and our local team will be representing our organisation from these markets. We believe in the ‘glocal’ approach i.e. a global mindset with a local work approach,” he stated. Going into details regarding what the company is going to showcase at ITMA 2023, Saraf elaborated: “Our theme for ITMA 2023 is ‘Chemistries for a Better Tomorrow’. The focus is going to be on how our customers can use our experience and expertise to improve their own efficiency and also reduce their operational costs while still being able to deliver on their sustainable development goals.”
Competitive Advantage
Finally, highlighting the key reasons which give the company’s products its competitive edge Santosh Saraf said: “We never recommend a customer should consider our products or solutions without first helping us in understanding their own requirements. We believe in providing the customers with the solution they require and not fulfilling a need. We have seen many customers not being able to use the available technologies to the maximum as sometimes they don’t understand the technology either due to lack of exchange of information or a particular technology being an incorrect solution for them.”