PVH Corp., the owner of the Calvin Klein trademarks worldwide, and Arvind Ltd. have announced that Arvind Brands and Retail Ltd., a subsidiary of Arvind Ltd., has replaced PVH’s prior joint venture partners in Premium Garments Wholesale Trading Private Ltd., the licensee of the Calvin Klein trademarks in India.
In connection with this transaction, Calvin Klein, Inc., a wholly-owned subsidiary of PVH, has entered into a new licence agreement with Premium Garments to distribute Calvin Klein Jeans apparel and accessories and Calvin Klein Underwear products in India.
This new arrangement takes advantage of PVH’s control of the brand vision for these two Calvin Klein product categories resulting from its acquisition of the Warnaco Group, Inc. in February 2013 and Arvind’s operational expertise in the region, and is intended to maximize the market opportunities for these product categories throughout India.
The joint venture will focus on the expansion and enhancement of the existing Calvin Klein Jeans apparel and accessories, including belts, bags and small leather goods, and Calvin Klein Underwear, including sleepwear and loungewear businesses.
PVH and Arvind are also partners in a joint venture that licenses PVH’s Tommy Hi/figer brand in India.
“By having Arvind, a true leader in the Indian apparel industry and established PVH business partner, join this venture, we believe we are well-positioned to execute against and expand upon the growth strategy for the Calvin Klein brand in India,” said Mr. Tom Murry, Chief Executive Officer of Calvin Klein, Inc.
Mr. Sanjay Lalbhai, Chairman & Managing Director of Arvind Ltd., said: “Calvin Klein is one of the strongest fashion brands in the world, and we are delighted to be JV partners with PVH for Calvin Klein in India. This relationship also strengthens our 20 years association with PVH, which started with the ARROW licence and since has been extended to our joint venture with PVH for the Tommy Hilfiger business and the license for IZOO”.
PVH Corp. is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands like Van Heusen, Calvin Klein, Tommy Hi/figer, IZOO, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, OKNY, Ike Behar and John Varvatos.
Calvin Klein, Inc. designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men’s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings.
“Calvin Klein substantially strengthens our rich portfolio of brands. By combining the strengths of the Calvin Klein brand and Arvind’s operational capabilities in the Indian market, we believe we can build Calvin Klein into India’s largest lifestyle brand over the next five years.”
– Mr. J. Suresh, Managing Director and CEO, Arvind Lifestyle Brands Ltd.