To showcase beams for Technical Textiles at ITMA 2019
In this era of intense competition, it is very important for a company to keep focusing on improving itself and its image in the public eye. Especially for companies of recent origin, it is important to gauge the market and strategize its marketing accordingly in order to attract more customers. Such a chance is available every four years to a company in the textile sector. ITMA, held every four years, offers immense opportunities for such companies to emerge successful.
Different companies participate in ITMA as either customers or exhibitors. The kind of products and innovations displayed there is a splendid scenario. One such exhibitor is Bharat Beams Pvt. Ltd. The company, which started in 2011, is a leading manufacturer and exporter of weaver beams, dynamically balanced warper beams and cloth rolls.
The roots of the company lie in a firm started in 1942 known as Bharat Bobbins Ltd., a pioneer in manufacturing beams and cloth rolls. One of the most important aspects of Bharat Bobbins was to work very closely with the European machine manufacturers. In 2011, the entire workforce was transferred to Bharat Beams. Thus, along with the goodwill of Bharat Bobbins, Bharat Beams has a trustworthy and experienced staff of the previous company. This company, based in Ahmedabad, has been able to make its mark in the market in the last few years.
Describing the company’s progress, Mr. Snehal Panchal, who is a Director at Bharat Beams, said: “Our growth over the years has been tremendous, and we have been successful in creating goodwill in the market. Our orders in 2019 have been impressive as well, and the company has performed exceptionally well”.
Another milestone in the company’s journey is that it is running at full capacity for the past six months. This production also includes exports to more than 18 countries. Latin American countries are the most important customers for the company.
Mr. Snehal Panchal said: “The products are very well accepted by the foreign markets. This is mainly due to the product quality, the innovative technology used and the custom-made beams”.
The company is all set to launch its new products at ITMA 2019 – large size Q4 flanges which cater to the needs of technical textiles production. The company has identified the need in the market and has made its product purely customised, which will be an added advantage to the technical textile market. It has performed well in the previous years and is set to perform better this year as well.
Another added advantage is that the company makes its products as per the ISO / DIN norms. Commenting on this, Mr. Panchal said: “A company does not have to worry about quality while doing business with us because we follow the international norms for beams and are very particular about it. Secondly, the company provides all types of beams based on the yarn application needs of the manufacturer. It is one of the few companies that provide the quality class Q4 beams and one of its leading customers is China.”