Circularity and Sustainable Policies: Premier Fine Linens prioritizes both customer centricity and planet conservation

Shanthi Srinivasan, Managing Director

75 years of innovation and dedication serve as a testament to the sheer value that the Premier Group has brought to the global textile industry. Established in 1946, as a manufacturer and exporter of fine combed cotton yarn, Premier Group have made their advancements without deviating from their core values – sustainability and corporate responsibility. The group is driven to apply innovative thinking to all aspects of its value chain, including product designs, production techniques, and systems of commerce. Keeping in rhythm with important trends in the market and making the appropriate changes to their products and operations has helped the Premier Group become a leader in the realm of responsible sourcing and production. Without any compromise on their policy to uphold the environment, the Premier Group works tirelessly to strengthen bonds and to ensure that they maintain a transparent supply chain.

Their stellar product portfolio comprises of bed linen made of dobby, sateen, jacquard, percale, as well as dyed yarn, fancy hems, embroidery, and an exquisite range of table linen, all of which are made using the finest raw cotton, chosen from the United States, Egypt, and India. Currently, their units include a family of seven spinning units, consisting of 400,000 spindles, and a pair of weaving mills that have been equipped with the latest machinery and integrated with both processing and finishing capabilities. Premier linens remain the preferred choice for some of the top brands in the world, due to their insistence on incorporating the finest technology in their processes. A few examples are, the Durkopp Adler sewing machines which are known for providing clean, oil-free stitching, Eton material handling systems, Parker Hauser fabric laying and cutting systems, fully automatic folding, and packaging machines, as well as machines from widely known brands such as Osthoff, Benninger, Kusters and Montforts. As of now, Premier is planning to launch a fully automated, first of its kind, state of the art facility in Coimbatore with the aim of doubling its capacity by 2023 and enabling it to handle around 50,000 sheets set per day with future expansion plans to go upto 75,000 sheets per day.

It has been made apparent the Premier Group will never be dissuaded from its tireless crusade to ensuring that the planet is treated with responsibility and care. Their environment friendly policy espouses goals, practices, and activities to drive sustainable development, while carefully taking socio-economic and socio-political issues into consideration. Having long incorporated the three Rs of sustainability (Reduce, Reuse and Recycle), the company uses a list of sustainable practices which includes water frugality and significant reductions in the use of pesticides, hazardous chemicals, and fertilizers. Premier has a modern Effluent Treatment plant where it reuses almost 99% of water owing to its huge and efficient rainwater harvesting system. Most of the power to manufacture every single Premier Product is clean green energy that comes from windmills. Over years of focus on minimizing environmental harm, the Premier Group discovered that the balanced interaction of various environmental, social, and economic policy measures is vital for a successful transition of economy and society towards a path of sustainability.

Indeed, the group has striven for circularity at almost every level of its business by centring its focus around the maximum utilization of natural resources via the integration of cutting-edge technology. Circularity, according to Ms Srinivasan, is seen as a circular economic system aimed at eliminating waste and continual use of resources with no compromise in quality. By recovering ecosystems and resources, circularity may be attained in regenerative methods. The organisation strongly believes that a circular economy can open doors to every sector of the economy and that true sustainability only exists when a renewable resource delivers continuously under viable economic terms. It is for this reason that they work to keep products, equipment, and infrastructure in use for longer periods therefore improving the productivity of these resources.

In a nutshell, Premier strives to attain a circular business model that upholds the maximization of resources and the minimization of waste. Prioritizing the health of the ecosystem over their own profit is a strong display of ethical character on the groups part. Over the course of several years, Premier has met its various business requirements by making use of green energy, recycled and reused water, limited chemical production and rainwater harvesting, while ensuring that their waste disposal leaves a negligible impact on the environment, while still providing its customers with impeccable service in terms of quality, reliability, and timely delivery at competitive rates. With these many pillars in place, one can expect a meteoric rise in the Premier Groups already prestigious position over the course of the next decade.

The Premier Group has taken up a momentous task of re building the Gandhi Memorial School which was in shambles at a cost of 1.5 Million USD. This project will benefit hundreds of children who will pass through the portals and who come from economically backward families. Apart from this, yearly projects in medical and educational are also take up under CSR. This in brief sums up Premier’s motto “TOUCHING LIVES”.

“Premier Group of companies undertakes its manufacturing processes under the guiding principles of sustainability. It is pivotal for us to be a responsible business that intelligently balances people, planet, and profit. We believe social, environmental, and economic activities are interrelated with each having the potential to make an impact on the other” – Shanthi Srinivasan, Managing Director.