Charting a course for success: The Visionary Odyssey of Deep Bhatt and Dhiren Jani at Deep Pneumatics Pvt. Ltd., Ahmedabad, Gujarat, India
Nestled within the vibrant industrial landscape of Naroda, a success story unfolds – a narrative of growth, innovation, and steadfast commitment. Deep Pneumatics, founded in 2009, embodies these qualities, standing as a testament to the transformative power of dedication and ingenuity.
The company’s roots trace back to the aspirations of its founder & chairman Mr. Bhadresh Bhatt, the father of Mr. Deep Bhatt, the current Managing Director. With a rich background in the air compressor industry, his desire to establish a unique brand laid the foundation for what the company is today. This genesis, rooted in familial ties, swiftly evolved into a pioneering venture of its own. At its inception, the company ventured into collaboration with an established brand in 2009. Importing entire machines marked the beginning of their journey, yet this was merely a steppingstone. Over time, the company began infusing their distinct touch by modifying and redesigning the machines. This gradual shift allowed them to carve a niche for themselves amidst a competitive landscape, which we will explore further with an exclusive interview with Mr Deep Bhatt, and Mr Dhiren Jani, the Sales Director of Deep Pneumatics.
From its humble beginnings in December 2009, Deep Pneumatics has experienced remarkable growth. Commencing with a solitary machine in their product portfolio, their offerings have since expanded significantly. A testament to their customer-centric approach is their impressive 98% customer retention rate. The loyalty of their very first customer, now operating six of their machines, speaks volumes about the reliability and quality of their products. The company’s manufacturing prowess is showcased through their diverse product portfolio. Spanning Screw Air Compressors, Reciprocating Air Compressors, Air Treatment Equipment, PSA Nitrogen and Oxygen Generators, Air Tools, and Air Piping solutions, their offerings cater to a diverse range of industries. From General Engineering and Foundry to Food Processing, Pharmaceutical and Chemical, Laser Industry, Hospitals, Automobile, and Textile sectors – Deep Pneumatics leaves no stone unturned. Aligned with the spirit of ‘Make In India’, the company has undergone a significant manufacturing transformation. A shift from relying on imports for 70% of their products to achieving an impressive 70% localization rate speaks to their commitment to contributing to the nation’s manufacturing prowess.
While their primary focus remains the domestic market, their influence knows no boundaries. With a robust presence across India, facilitated by a network of 50+ dealers, their products reach every corner of the nation. Their impact extends internationally, with a significant presence in African and select Gulf countries – a testament to the global resonance of their offerings. Further, the company’s dedication to industry-specific innovation shines through in their approach to the Textile Industry. Initial strides into energy-saving solutions paved the way for their latest innovation – the Low-Pressure product. This ingenious creation harnesses Variable Speed Drive (VSD) with Interior Permanent Magnet (iPM) technology to offer up to 40% energy savings, setting new standards in energy-efficient solutions.
Mr. Dhiren Jani, a seasoned professional with extensive industry experience and has provided valuable insight as to what the company’s advantages are in the market. In his perspective, a manufacturing company must navigate an array of variables – from geographical considerations to understanding customer psychology. Consequently, their product design must strike a balance that ensures straightforward operation, catering to both skilled and semi-skilled users. Moreover, the emphasis on user-friendly machinery remains paramount, which are areas where they have excelled at. A concerted endeavour has been directed towards enhancing the customer experience, evident through meticulous and seamless packaging. This thoughtful touch not only fosters a positive impression but also beckons customers to return for more. The fusion of top-tier product quality and a meticulous attention to detail (which extends to even the packaging of the product) demonstrates the level of commitment that Deep Pneumatics has towards ensuring their customers have the best possible experience.
Their promise of 40% energy savings holds weight, backed by benchmarking against their own product history and industry standards. With a product range classified into ‘Good, Better, and Best’ tiers, each representing distinct levels of power-saving capabilities, the company’s self-imposed competition drives constant improvement while simultaneously measuring up against industry counterparts. They have also maintained an independent in-house Research and Development (R&D) division while also engaging in global collaborations with Original Equipment Manufacturers (OEMs) to gather essential insights for their equipment. This R&D journey is an unceasing one, marked by a commitment to dynamic adaptations that resonate with global compressor industry innovations. These adaptations are meticulously tailored to align with the unique demands of the Indian market, underlining the company’s unwavering dedication to staying at the forefront of industry advancements.
Mr. Dhiren Jani envisions Deep Pneumatics, under his guidance, as an entity poised for remarkable growth in the upcoming five years. A key facet of this vision entails an expansive network on a national scale. This expansion is complemented by a strategic augmentation of their workforce, paralleled by infrastructure development to accommodate the expanding horizons. Central to their strategy is the unequivocal prioritization of customer outreach – a bedrock belief that this outreach is not only a vital avenue to gain market share but also serves as a potent testament to their presence in the industry. This commitment to fostering customer relationships reflects their dedication to crafting enduring partnerships.
“At Deep Pneumatics, our compass points to our customers. Every growth initiative, every innovation, and every collaboration is centred around enhancing their experience. We believe that a customer-focused approach isn’t just a strategy; it’s the cornerstone of our success”, said Mr. Dhiren Jani, Sales Director of Deep Pneumatics.
As the wheels of progress turn, the company remains devoted to fostering competence development among its team members. This commitment is intertwined with their drive to consistently enhance their product portfolio, aligning it with both market demands and cutting-edge industry innovations. This forward-looking approach is a testament to their agility and adaptability in an evolving landscape. Moreover, Mr. Jani underscores the favourable landscape within the textile sector. The government’s disposition towards supporting the industry through incentives, subsidies, and schemes bolsters their confidence. This confidence is underscored by the decision to invest strategically in the textile sector, a realm deemed secure and promising for the company’s growth ambitions.
In addition, Mr. Bhatt’s envisioned growth for the company unfolds in two distinct dimensions. Organically, the company is set to ascend to greater heights, propelled by a fourfold expansion of their current business plan by 2028. This internal growth strategy underscores their commitment to steady and substantial development.
Additionally, the company is strategically positioning itself to collaborate with esteemed global counterparts entering the Indian market, reflecting their proactive approach to international partnerships. At the heart of their vision lies a clear and resolute objective: to become the preferred supplier within the compressed air industry. This unwavering commitment to excellence is a driving force that aligns with their organic growth and international collaborations, paving the way for Deep Pneumatics to emerge as a significant player in the compressed air landscape.
The journey of Deep Pneumatics is far more than a mere corporate saga. It’s a testament to the fusion of passion, dedication, and innovation. Their evolution from collaboration to self-reliance, from import to localization, underscores their adaptability and pioneering spirit. Armed with a versatile product range, strategic global presence, and an unwavering focus on efficiency, the company stands tall as a symbol of manufacturing excellence and a source of inspiration for entrepreneurs, both at home and abroad. This tale of Deep Pneumatics serves as a beacon, guiding others to navigate their way towards success through relentless determination and unwavering innovation.