Himatsingka has announced that it has entered into a licensing agreement with the Iconix Brand Group, Inc. for the Royal Velvet brand. The multi-year agreement has been entered into by Himatsingka America Inc., a 100% wholly-owned subsidiary of Himatsingka Seide Ltd. The exclusive licensing rights to the Royal Velvet brand are for the territory of North America.
Royal Velvet is a heritage home brand that brings luxury to life through its classic and colorful aesthetic. Under the new licensing agreement, Himatsingka will design, manufacture and distribute the Royal Velvet brand across multiple home textile categories, including core bedding, fashion bedding, utility bedding, as well as bath & bath accessories.
Himatsingka, an integrated textile major, operates amongst the world’s largest integrated manufacturing facilities for producing bedding, bath and spun yarn products. The group also owns and licenses amongst the largest brand portfolios in the home textile space. Its portfolio houses iconic labels like Calvin Klein Home, Tommy Hilfiger Home and Kate Spade New York, among others.
Commenting on the development, Mr. Shrikant Himatsingka, Managing Director & Group CEO, Himatsingka Group, said: “We look forward to partnering with the Iconix Brand Group and leveraging our integrated expertise to enhance the presence of the Royal Velvet brand across various home textile categories. This new initiative is consistent with our strategy to expand our global brand portfolio in the home textile space.”
“Iconix is excited to partner with the Himatsingka Group to help grow and expand the Royal Velvet brand,” said Bob Galvin, Chief Executive Officer and President at Iconix Brand Group, Inc. “Royal Velvet’s new licensing deal is part of our efforts to maximize the potential of the home brands in our portfolio.”