The agreement will help the company expand its global brand portfolio in the home textile space
Himatsingka Seide Ltd. has announced its new licensing agreement with The Walt Disney Company for the European region. The license will give Himatsingka the rights to design, develop, manufacture and distribute a broad range of home textile products inspired by Disney’s vast archives and characters from all its franchises, including Disney, Marvel, Pixar and Lucas.
As part of Disney’s re-launch strategy, with a leaner and deeper partner base, Himatsingka will distribute an expansive range of licensed home textile products across Germany, United Kingdom, France, Italy, Spain, Central and Eastern Europe, the Nordics and South Africa, among other countries.
This agreement marks the commencement of Himatsingka’s relationship with Disney, the world’s largest entertainment franchise. The partnership with Disney is in line with Himatsingka’s strategy to expand its global brand portfolio.
Himatsingka is an integrated textile group with a global footprint. The group designs, develops, manufactures and distributes a suite of textile products. On the manufacturing front, it operates amongst the largest capacities globally for producing bedding, bath, drapery and upholstery and yarn products. Spread across North America, Europe and Asia, the group operates amongst the largest brand and private label portfolios in the textile space. With a team of over 10,000 people, Himatsingka continues to build capacities and enhance reach across global markets.
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“We are immensely pleased to be a part of and a partner to the Disney experience and look forward to being able to leverage our capabilities across the value chain to bring best-in-class home textile products to consumers across the European region.”
– Shrikant Himatsingka, Managing Director and Group CEO, Himatsingka