Indian denim industry potential to become globally competitive

From fashion conscious to conscious fashion – the second edition of Denim Talks was all about bringing the denim industry in line with circular fashion. The one-day forum which took place at the Denim Show at Gartex Texprocess India in New Delhi witnessed fashion and industry leaders sharing their insights, experiences and global perspectives to keep the Indian denim industry on top of the game, sustainable and globally competitive.

Denim apparel is one of the fastest growing segments in the Indian apparel market, with a double-digit growth forecast. At the recent Denim Talks, industry stakeholders including fashion brands such as Pepe Jeans, Jack & Jones, Mandhana Retail Ventures Ltd., Raymond UCO Denim, Reliance Industries and Ginni International, among others, came together with the Denim Manufacturers’ Association to discuss the potential of denim, its prospective application areas, possible alternatives and how the Indian denim industry can get in line with sustainability and circular fashion.

On the sidelines of Denim Talks, Mr. Sharad Jaipuria, President, Denim Manufacturers’ Association, and CMD, Ginni International Ltd., said: “The Indian denim industry currently stands at $3.6 billion and has been growing at a CAGR of 9% over the last five years. The industry is expected to grow at CAGR of 11% in the next five years. The steady growth is credited to the rise in consumerism, bridging luxury gap and advancements in denim fashion which have given the segment a major boost. The fashion industry globally is perceived as less environment friendly, and denim manufacturers today must take the lead in embracing sustainability which needs to be imbibed in the entire textile value chain.”

The forum, which brought together a delegation of 99 professionals, also saw the unveiling of a denim industry report by its Knowledge Partner – Wazir Advisors, that indicated: “In five years, we are expecting denim consumption to almost double. India’s denim fabric exports have increased at a CAGR of five per cent in the last six years to reach $410 million.”

Bangladesh over the last decade has been the biggest market for Indian denim fabric with a 50%+ share in India’s exports for six years running, highlighted the report.

When it comes to fashion apparels and the garment segment, denim is the biggest rage in India and globally, and the Indian denim industry has been moving forward with innovative fashion trends. But while fashion dominates production, the forum played an important role in highlighting the Global Organic Textile Standard (GOTS) and raw material alternatives for the denim industry with Bombay Hemp as one such company working towards bringing hemp as a sustainable substitute into focus.

Almost 35% of the jeans today are made more sustainable, much larger than any other segment in the fashion sector highlighting the significant role of the denim industry in bringing circularity and sustainability in fashion.

The speakers at the forum delved deeper into what it means to bring sustainable fashion with denim and the potential of the Indian market for sustainable clothing. Already working in this sphere through her international brand Doodlage, Ms. Kriti Tula, Co-Founder & Creative Director, remarked: “Fashion is a $3 trillion industry. Only 2% is getting recycled today. We need to have brands that talk about the impact of fashion. The Indian market for the fashion conscious accounts for 440 million millennials, which accounts for almost 34% of India.”

Mr. Ravikant Prakash, Design Head – India, Arvind Ltd., said: “I have seen a great change in buying preferences of consumers. While trends definitely dominate choices, consumers today also want to see a story – where has the garment come from, what processes has it undergone, how has the brand integrated sustainability and so on. Denim is one fabric where reusing makes it more beautiful and that’s a trend that will stay on.”

With India standing as the second largest manufacturer in this sector, denim brands are keeping an eye on the domestic and global trends of the fashion-conscious consumer. Out of 51 mills in India, 34 were present at the Denim Show making it the largest denim industry show of its kind.

Besides the exhibition and summit, the organisers also unveiled a denim-wrapped car as a star attraction together with denim guitar, handbags and several utility products at the trend zone highlighting diverse denim applications that the industry can focus on.

As brands gear up to design the future of denim, Denim Talks will continue its focus on bringing domestic and global trends to the fore with the next edition slated at the Denim Show at Gartex Texprocess India in March 2020 in the fashion-capital, Mumbai.