Indo Count targets global leadership in home textiles

Indo Count is among the three Indian leading suppliers of bed linen products and the fourth largest bedsheet supplier to the US. It is also the 13th largest global home textiles supplier to the US. The company registered consolidated revenue of Rs. 1,781.80 crores and a profit after tax of Rs. 145.87 crores in FY15.

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Mr. Anil Kumar Jain, Chairman, Indo Count Industries Ltd

The company markets its products in 49 countries. Nearly 65 per cent of revenues are derived from the US, the company’s largest market. Its prominent non-US markets are the UK, Canada, Europe, MENA and Australia. The company also enjoys long-term relationships with large global retailers.

In the first quarter of the current financial year 2015-16, Indo Count registered turnover of Rs. 461 crores, 46 per cent higher than the Rs. 316 crores reported during the corresponding period of the previous financial. The growth in the company’s revenues was on the back of new clients, larger share of the customer’s wallet and enhanced product mix.

The company clocked profit of Rs. 55 crores, a 122 per cent growth over that reported in the first quarter of 2014-15 and a 97 per cent growth that reported in the immediately preceding quarter.

Mr. Anil Kumar Jain, Chairman, Indo Count Industries Ltd., said: “Our profitable growth for the ninth quarter in the last 13 quarters represents a validation of our business model. This business model is centred around a number of priorities: focus on the home textiles segment, which is one of the fastest growing within the broad textile sector, a concentration on the bed linen niche within the homes textiles segment, servicing the demanding needs of large and respected client brands with a complete complement of bed linen products, accounting for a larger share of the customer wallet and climbing the value chain towards mid and high-end products. The optimism in our business is drawn from the progressive evolution of bed linen products into lifestyle products, increasing product sophistication, and growing respect for manufacturers who can deliver a superior price-value proposition.”

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To strengthen home textile segment competitiveness, the company expanded its capacity to 68 mn metres per annum last year. This helped widen the presence of its value-added products in its portfolio, for which it enjoys robust demand across geographies.

“Through the prudent interplay of our established business model and capacity expansion, we are competitively positioned to report sustainable growth. Over the foreseeable future, we expect to achieve rated utilisation of our enhanced capacity, increase our customer base, enrich our product mix further, enter new countries and accelerate product innovations”, he added.

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Indo Count is a global bed linen company. The company is integrated from the manufacture of yarn at one end to the manufacture of finished made-ups. This extensive integration has made it possible for it to enhance quality and maximize value addition.

The result is that the company is having one of the highest margins within the country’s integrated textile sector and one of the highest asset-turnover ratios. Its bed sheets, flat sheet, fitted sheet and pillow cases, fashion bedding, comforters, bed in bag, quilts and coverlets, decorative pillows, etc., are among its major products.

Indo Count has innovated the Infinity Cotton. It is a blend of a few finest cotton varieties in the world, resulting in superior yarn thermal balance. It balances temperature between the body and bed to deliver sleep comfort.  

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