Kappa, a leading Italian fashion sports brand known for embracing popular culture, and Hyosung, a comprehensive fiber manufacturer that produces world-class products and provides value chain solutions from textile mill to brand to consumer, are pleased to announce their collaboration to launch Kappa’s new K-Spirit e-sports apparel collection at the Tencent Global E-Sports Arena (TGA) this Winter.
To keep e-sports competitors cool and refreshed when the game is hot, Kappa’s K-Spirit professional gaming jersey features Hyosung’s anti-microbial aerosilver polyester and anti-odor creora® Fresh spandex. Hyosung aerosilver is a multi-functional, antimicrobial polyester fiber that provides moisture wicking, fast drying performance for ultimate comfort. Odor-fighting creora® Fresh spandex is blended with aerosilver in strategic areas of the suit, such as under the arms, to keep gamers fresh.
“When most people think of professional sports apparel, they imagine performance gear designed for traditional sports played on a field or court. E-sports has exploded, particularly among millennials who are demanding similar performance features their gaming apparel as other professional athletes. We’re proud to partner with Kappa to bring its K-Spirit performance apparel to e-sports gamers and fans worldwide” said Jae Woo Lee, President of Hyosung China.
Kappa’s K-SPIRIT apparel will be available for purchase at the Tencent E-sports V-Station in Shanghai Zhengda Square’s ninth floor, adjacent to the Oriental Pearl Tower, from October 1 to November 26, 2020. The K-SPIRIT apparel for players will be officially launched at Tencent Global Esports Arena (TGA) at the end of November 2020. This year’s TGA will operate provincial teams as participating units, instead of independent teams, and will feature League of Legends, Honor of Kings, FIFA Online 4, and Cross Fire as the esports titles.