Kornit to show how on-demand production helps licensors and licensees respond to cultural moments faster, expand product choice and reduce inventory risk
Kornit Digital Ltd., a global pioneer in sustainable, on-demand digital fashion and textile production, will showcase how on-demand production can unlock new opportunities for the licensed merchandise industry at Brand Licensing Europe, October 6–8, 2026, Stand D214 in London.
From movie releases and music tours to sporting events, anime and viral moments, licensed merchandise moves at the speed of culture. Yet conventional production models often require businesses to predict demand months in advance, commit to large production runs and carry inventory before knowing what fans will want.
At Brand Licensing Europe, Kornit will demonstrate a different approach: creating approved licensed merchandise on demand, in moments, not months.
By producing closer to actual demand, licensors, licensees and merchandise producers can respond rapidly to cultural moments while reducing dependency on inventory. New designs can be introduced quickly, successful products replenished according to demand, and broader portfolios made available without producing every SKU upfront.
This flexibility also creates new opportunities to generate revenue from licensed properties. Instead of limiting collections to a small number of designs expected to generate sufficient volume, on-demand production makes it possible to offer significantly greater design variety from major properties to niche characters, artists and fan communities.
“Licensed merchandise is all about capturing the connection between fans and the culture they love – and those moments can happen incredibly fast,” said Guy Yaniv, President Kornit Digital Europe. “On-demand production gives the industry the agility to respond when those moments happen, while reducing the inventory risk that has traditionally come with expanding merchandise portfolios.”
Kornit customers are already applying this model across the licensing ecosystem. Hybris Production AB produces licensed movie merchandise, Basic Thinking and Fifth Column both serve the music merchandise market, demonstrating how digital production can support licensing businesses across very different areas of culture.
Beyond speed and inventory reduction, Kornit will highlight how on-demand production can enable personalization at scale, maintain brand and design consistency across licensed products, support localized production and fulfillment, and lower the barriers to bringing licensed products to market.
Visitors to Brand Licensing Europe can meet Kornit at Stand D214 to discover how on-demand digital production can help turn the next cultural moment into a merchandise opportunity. Check out more information here. For media interviews, please contact Ingrid at ingrid@pr4u.be.