The company has planned expansion to REFIBRA™ technology.
Celebrating the first anniversary of the launch of carbon-zero TENCEL™ branded fibers, the Lenzing Group today announced the expansion of carbon-zero TENCEL™ branded fibers to REFIBRA™ technology to address the growing industry demand around “circular fashion” and carbon neutrality. The first carbon-zero TENCEL™ branded lyocell and modal fibers, which launched last year, have continued to gain momentum among industry partners including fashion brands and mills.
Available in September 2021, the expansion aims to provide more innovative solutions for fashion brands to meet carbon reduction targets and consumers to enjoy sustainable products, reinforcing Lenzing’s commitment to achieving net-zero CO2 emissions by 2050. The expansion demonstrates Lenzing’s solid commitment to building a truly sustainable textile industry, via increased circularity through the REFIBRA™ technology.
This pioneering technology involves upcycling cotton scraps from garment production and transforming them into cotton pulp. The cotton pulp is then added to sustainably sourced wood pulp to produce virgin TENCEL™ Lyocell fibers. This innovation reinforces Lenzing’s ongoing effort to the Science Based Targets (SBT) initiative and support of the United Nations Sustainable Development Goals to limit global warming.
“Although more supply chain partners, brands, and retailers are proactively searching for ways to reduce carbon emissions to align with the United Nation’s global climate goals, the textile industry still has a long journey ahead to reach its goal of carbon-zero status. We hope that, by sharing our latest innovations such as the carbon-zero TENCEL™ branded fibers with REFIBRA™ technology, we can make carbon-zero initiatives mainstream practices, ultimately achieving a carbon neutral textile industry,” says Florian Heubrandner, Vice President Global Textiles Business at Lenzing AG.
Joining forces with brand and mill partners across the value chain
JACK & JONES, an international leading denim brand and a long-time partner of Lenzing, has been championing sustainability with its low-environmental impact products. This is echoed in the brand’s latest range of jeans that incorporates 38% of carbon-zero TENCEL™ Lyocell fibers, offering high environmental value and benefits of silky smoothness, enhanced breathability, greater strength and being gentle on the skin.
By offering carbon-zero TENCEL™ fibers with REFIBRA™ technology, Lenzing provides the industry more sustainable material options right from the beginning of the product life cycle, bringing Lenzing one step closer to its goal of reaching zero carbon emissions by 2050. Moving forward, Lenzing will continue to work with industry partners to reduce the product’s carbon footprint and offset unavoidable emissions to ultimately drive decarbonization in the textile industry.