One of the thumb rules for any business to run successfully is that it should meet the varying demands of the customer. The market today is dynamic in nature, and the customer’s needs are changing at the drop of a hat. It is essential for machine manufacturers to know what the target customer is looking for and should be able to provide solutions, in terms of technological advances to cater to their demands.
Being in the business for more than four decades, Stovec has left no stones unturned to satisfy the needs of its Indian customers, who in turn stay very loyal to the brand for many decades. Mahalaxmi Fabric Mills from Ahmedabad is a classic example where Stovec’s customer-centric approach has paid rich dividends. Understanding the immense value of a loyal and assured customer base, the Stovec Group has relentlessly striven to build strong customer relationships.
Mahalaxmi Fabric Mills, the flagship company of the Mahalaxmi Group, was established in 1972, engaged in the areas of printing and dyeing. The company is specialised in printing of high-end fabrics for shirting and suiting as well as home textiles. It caters to the domestic as well as the international markets, mainly to the European countries. At present, the production is 50 lakh meters per month, distributing to leading brands such as Arvind, Birla, Siyaram and many others.
SPGPrints is a world leader in providing integrated solutions for rotary screen printing as well as digital textile printing. The company has a global presence in over 10 countries with its own office and a strong distributor network serving the entire world textile market.
Stovec Industries Ltd. is the only competence centre for rotary printing equipment within SPGPrints Group to serve the entire world. The company is engaged in the development of equipment and consumables for the use in textile and graphics printing industry having three segments: Textile Consumables, Textile Machinery and Graphics Product since 1974. SPGPrints Group delights its customers by offering customers pre-sales techno-economic advice, efficient sales, installation, commissioning & prompt after sales support. Although markets have changed and innovations have been introduced, Stovec has always been a stable partner as they still believe in continuous upgradation of the technology. Its extensive experience in rotary screen printing along with excellent application knowledge ensures perfect printing results. Be it a bold design on cotton cloth, or a delicate halftone effect on polyester, right from an intense colour on a solid background to a uniform coverage of large blotches on heavy velvet draperies and upholstery material, or even tiny flowers with hairline contours on a fabric. “Stovec machines are perfect for optimally rendering the desired effect at all times”, says Mr. Himmatsingh Rathore, CEO, Mahalaxmi Fabric Mills.
At India-ITME 2016, Stovec launched “Pegasus EVO” a rotary printing machine which offers all the functionalities of today’s most demanding clients. Based on European technology and with more than 40 years of expertise in rotary screen printing, its design is complemented by sophisticated components and with the latest production technologies. Pegasus is an ideal machine due to its improved price-performance ratio, combined with the service and stability of Stovec professionals makes it a perfect solution for high-quality and reliable printing. Pegasus Evo can be supplied with a capacity to print from 6 to 24 colours at a time and can run at speed from 4 to 80 metres per minute. The machine is equipped with a fully automatic wet glue application unit, with speed independent thickness. Each printing position can be adjusted individually, ensuring efficiency and minimum wastage. Quality and reliability is a key ingredient in the product which makes it a popular choice among buyers.
Mahalaxmi fabrics have been associated with Stovec Industries since the beginning and are one of the oldest customers. Mr. Himmatsingh Rathore talking about the company, said: “As a manufacturer and supplier of solutions to all segments of the textile printing market, Stovec is aware of the needs of today’s textile printers, supplying perfect quality, quick and efficient operation, reducing start-up losses and rejections to the absolute minimum and using a machine which is tailored to the needs of the customers and market. This is why Stovec developed the Pegasus Evo model. High productivity, predictable and effective maintenance & user-friendly interfaces guarantee minimum production costs. Mahalaxmi fabrics still has its old machines in use today, which is a testimony to the durability, solidity, reliability and value Stovec offers”.
Mr. Himmatsingh Rathore also mentioned that Mahalaxmi fabrics’ first choice has always been Stovec’s products. Since they are geographically better located and over the years, a bond of trust has been established between them which make Stovec the most preferred supplier in terms of printing machines and consumables. “Mahalaxmi Fabric Mills is happy with Stovec (erstwhile Stork) technology and has worked with all models of Rotary screen printing machines RD VI, RD8 ID & Pegasus Evo and SPGPrints bestLEN Laser engraving equipment combined with best image software for design and screen production.”
Mr. Himmatsingh Rathore mentioned that their focus on value-added and high-quality products strengthens their position in the market. In order to gain the position, they had to invest in the best technology, which is available with Stovec. These machines helped them to save power, minimise maintenance and enhances printing quality. All these lead to the highly satisfied workforce in the mill and a healthy profit margin for the company. Stovec has brought its low life-cycle cost and great printing technology to Mahalaxmi. Mr. Rathore expressed his appreciation of Stovec’s methodical approach, service orientation, and the sales team’s technical knowledge to give best solutions.
The vision for Mahalaxmi Fabrics is to start its own garment line, its own garment stitching unit and launch its own brand. The current turnover for the company is Rs. 300 crores and hopes to double it in the next 5 years at an annual growth of 12-15% per year. For a successful business, it is essential to have an understanding and trust between buyer and seller. Both the companies know the importance of this and have continuously worked towards producing a quality product and have ensured that through research and development it strives to become the best in the market.