Turkey-based technical textile machinery specialist combines customized engineering, global innovation and Batliboi’s strong market presence to support India’s growing technical textiles industry
India’s technical textiles industry is witnessing rapid growth, driven by expanding investments in automotive, industrial, home textiles and performance fabrics. As manufacturers increasingly seek advanced converting technologies that deliver greater functionality and value addition, global machinery companies are strengthening their presence in one of the world’s fastest-growing textile markets.
Among them is Muratex, the Turkey-based manufacturer specializing in coating, laminating and customized technical textile machinery. With over five decades of engineering expertise and a strong presence across Europe and North America, the company has reinforced its commitment to the region through a strategic partnership with Batliboi Textile Machinery Division, which will represent Muratex as its exclusive sales and service partner for India and Nepal. The collaboration combines Muratex’s advanced engineering capabilities with Batliboi’s extensive market reach and service network, bringing world-class converting technologies closer to Indian manufacturers.
Speaking to The Textile Magazine, Mr. Murat Cetin, CEO, Muratex, shares the company’s vision for India, its philosophy of customized engineering and its plans to support the country’s expanding technical textiles sector.
Five Decades of Specialized Engineering
Established in 1970, Muratex initially manufactured textile printing and inspection machines before strategically focusing on technical textile machinery. Today, the company specializes in coating, laminating and converting technologies for customers across Europe, North America and other international markets.
A defining characteristic of Muratex is its commitment to customized engineering rather than standardized machinery.
“Our philosophy is simple—we do not believe in selling standard machines. Every customer has unique products, different production objectives and specific process requirements. Our role is to transform those ideas into practical engineering solutions,” says Mr. Murat Cetin.
This customer-centric approach enables the company to design tailor-made solutions for specialized applications, helping manufacturers improve productivity while meeting specific product and process requirements.
Complementing its engineering expertise is the use of premium German, Italian and Japanese components, ensuring European quality standards while maintaining competitive pricing.
Advanced Technologies for High-Performance Applications
Muratex’s technologies serve a wide range of technical textile applications, with automotive being one of its strongest business segments.
Its coating and laminating systems are widely used in the production of automotive seat covers, roof liners, door panels, carpets and other interior components through advanced fabric-to-fabric and fabric-to-foam lamination technologies.
The company also supplies machinery for home textiles, mattress manufacturing and industrial textile applications, enabling customers to manufacture value-added products across multiple sectors.
“Automotive continues to be one of our strongest sectors because it demands consistency, precision and reliability. The same technologies are increasingly finding applications across home textiles and other technical textile segments as well,” notes Mr. Cetin.
India: A Strategic Growth Market
For Muratex, India represents one of its most important future markets.
The company believes that India’s growing investments in technical textiles, increasing focus on value-added manufacturing and expanding industrial base present significant opportunities for advanced coating and laminating technologies.
“We believe India is the future market for technical textiles. The market is expanding rapidly, manufacturers are investing in value-added products and the opportunities are enormous. That is why partnering with Batliboi was a strategic decision for us,” says Mr. Cetin.
Batliboi Partnership Brings Technology Closer to Customers
A key pillar of Muratex’s India strategy is its collaboration with Batliboi Textile Machinery Division, which combines Muratex’s engineering expertise with Batliboi’s extensive customer relationships, application knowledge and nationwide service capabilities.
The partnership is expected to accelerate the adoption of advanced converting technologies while ensuring comprehensive local sales and after-sales support for customers across India and Nepal.
According to Mr. Abhay Sidham, CEO – Textile Machinery Division, Batliboi Ltd., the collaboration brings together two organizations committed to technological excellence and customer success.
“Muratex’s engineering philosophy perfectly complements Batliboi’s commitment to delivering world-class textile technologies to the Indian market. Their expertise in customized coating and laminating solutions, combined with proven European engineering standards, offers Indian manufacturers access to highly differentiated technologies for technical textiles and advanced converting applications. Through this partnership, Batliboi will provide not only sales and application support but also comprehensive after-sales service, ensuring customers across India and Nepal receive prompt technical assistance throughout the machine lifecycle. We believe this collaboration will help Indian manufacturers enhance productivity, develop value-added products and strengthen their competitiveness in domestic and global markets.”
Mr. Cetin also emphasizes the importance of reliable local support.
“Technology alone is not enough. Customers need confidence that their machinery will be supported throughout its lifecycle. Batliboi brings decades of industry experience and an excellent service network, making them the ideal partner for Muratex in India.”
Investing Beyond Machinery
Customer support remains central to Muratex’s business philosophy. The company provides 24×7 technical assistance through remote diagnostics, online troubleshooting and on-site service, ensuring customers achieve maximum machine uptime and productivity.
Further strengthening its global presence, Muratex is opening two new technology and demonstration centres—one in Milan, Italy, and another at the Wilson College of Textiles, North Carolina State University (USA).
These centres are designed not merely as demonstration facilities but as collaborative innovation hubs where customers, researchers and industry partners can evaluate technologies, conduct trials and jointly develop new technical textile applications. The investment reflects Muratex’s long-term commitment to customer support, product innovation and global collaboration.
Looking Ahead
As India continues to emerge as a major manufacturing hub for technical textiles, Muratex is well positioned to support the industry’s next phase of growth. Leveraging more than five decades of engineering expertise, customized solutions, continuous investments in innovation and its strategic partnership with Batliboi Textile Machinery Division, the company aims to help Indian manufacturers develop globally competitive, value-added products.
“We are confident that India will become one of Muratex’s most important markets. Together with Batliboi, we want to help Indian manufacturers build globally competitive technical textile businesses through customized engineering, reliable technology and long-term technical support,” concludes Mr. Murat Cetin.
With its focus on innovation, flexibility and localized customer support, Muratex is positioning itself not merely as a machinery supplier, but as a long-term technology partner for India’s rapidly evolving technical textiles industry.