Known to be the most versatile and sustainable fabric, Liva’s varied applications were showcased across categories at the CMAI’s National Garment Fair held at the Bombay Exhibition Centre.
The National Garment Fair is India’s largest such fair and is a great business networking platform for exhibitors, agents, distributors, retailers, national chain stores and e-commerce companies from across the country. With over 12,000 visitors for the show, Liva witnessed good response for the products crafted by the partner brands like Anjali, Elini, Gokultex, Hemkunt, Mahendra Mills, Mevabaa, Orient, Prisma, Rubi Mills and Sudit. Liva’s application in Kurti, leggings and stoles were highly appreciated by the business visitors. Partner brands benefit greatly from such events and get impactful business opportunities for growth and expansion.
On the innovation front, Jelite, a women’s apparel brand, has come up with knitted saree blouse with Liva fabric, which is high on comfort as well as fashion. Ruby Mills has launched its high-performance menswear shirts which are comfortable, low-wrinkle as well as well zero shrinkage. Such innovative collections showcased at the event were well accepted by the buyers.
“The CMAI exhibition has really grown in terms of its reach, and our focus to reach out to the far corners of the country is being fulfilled with the help of this event. More consumer-focused offerings were showcased in the exhibition based on categories like athleisure, ceremonial and casual, among others. Feedback of the buyers for the customized offering is procured through direct response. A platform like this helps not only to enhance and grow the brand’s image through alignment and differentiation of products but also by accelerating the final miles of a brand’s go-to-market strategy and soften the risks associated with new product launches,” said Manohar Samuel, President – Marketing, Birla Cellulose.
Liva is a modern alternative to the traditional fabric for new age Indian women who deserve a high quality as well as comfort in their apparel needs. These fabrics will promote possibilities by LIVA and showcase the current fashion across the country in a range of colors, textures and prints.
Expos like National Garment Fair provide brands with the boost and exposure required in the ever so competitive fashion industry, in terms of innovative styles and trend-setting fabrics.