Page Industries, the exclusive licensee of JOCKEY International in India, has set an ambitious target of USD 1 Billion in sales by 2026. To achieve this, the company has been consistently investing Rs. 300 to 400 crores year-on-year on capex. Page Industries is currently operating at a capacity of 250 million pieces per annum and will further expand this to 400 to 420 million pieces per annum in the next three years.
Page Industries recently announced crossing the magical number of 100,000 multi brand outlets (MBO) and 1000 exclusive brand outlets(EBO) through which the company’s products are sold. The Jockey brand is now present throughout India in 2895+ cities and towns. The company sees great potential in the rural Tier-3 and Tier-4 cities as well and strengthening its distribution network in a phased manner in these markets.
The company’s installed capacity is spread over 2.20 million sq. feet across 15 manufacturing units and five finished goods’ warehouses. It is adding 1 lakh sq. feet in Hassan, Karnataka for raw material storage, raw material quality and elastic preparatory processes. The facility is expected to be commissioned in the second half of FY22. In Odisha, the company has been allotted 28.8 acres of land in Ramdaspur in Cuttack District. The company will set up a manufacturing facility for men’s innerwear.
This shall be a state-of-the-art facility with central stores, elastics, socks and cut-to-pack manufacturing operations. The project has been awarded to renowned contractors to build and meet IGBC certification. Ground levelling activity has been progressing well and the project is expected to be completed by March 2023. Meanwhile, Page Industries has embarked on its journey with 3PL warehouse outsourcing model with a trusted partner, DHL, at its Attibele-Anekal MCS facility. This is to cater to both its e-commerce and channel distribution business requirements.
Spread across 2 lakh sq. feet, the warehouses are built with best-in-class infrastructure at par with global industry standards. This is the company’s first mechatronic warehouse for channel distribution with minimal human intervention through seamless integration of processes and technology implementation. The new facility is also the best-in-class e-commerce warehousing model to cater to seamless order processing with focus on service quality and speed to market along with improved inventory accuracy and productivity. Page Industries clocked turnover of Rs 28,330 million for the financial year 2020-21.
In anticipation of growing demand post the pandemic, the company will continue to invest in increasing its installed capacity. With the ongoing addition of new buildings, infrastructure and facilities, the installed capacity is scalable and can be ramped up with incremental machinery and manpower to meet the expected healthy growth in demand. The company has significantly expanded its presence by opening many exclusive brand outlets (EBOs) and through expansion in multi-brand outlets, thus making the brand available and accessible to consumers across the entire length and breadth of the country.
Process Improvement and Modernisation
As part of its progress through digitisation, Page Industries is in the final stage of implementation of the enterprise planning tool ‘BlueYonder’. With this, the company’s agility and nimbleness in various areas of demand forecasting, customer responsiveness, improved fulfilment, productivity improvement, cost improvement and inventory optimisation shall be a reality. Page Industries has always focused on the quality of its processes, inputs and products. In this regard, the company has been making investment in supply chain, equipment and in training and developing of associates.
The company’s Hassan Unit Lab was granted NABL accreditation in its maiden attempt for 22 quality test parameters. It has successfully completed piloting the digital factory initiative in its Hassan facility. With this initiative the company can have real-time data, interventions and multi-tier reports on key manufacturing activities like skill deployment, WIP management, efficiency tracking, online inventory management, skill inventory initiatives, downtime tracking and reduction.
To cater to the kids’ socks market, the company has added 10 imported knitting machines. These machines come with the latest auto toe link technology for a seamless toe line. To meet the growing demand for Jockey women’s products, Page Industries has added the latest tape dyeing machine in its existing Hassan tape dyeing unit. As part of this modernisation programme, the company has added a best-in-class automotive cutter at its Bangalore manufacturing facility. The company has won the prestigious ‘ABK-AOTS Dosokai’ category award for the textile industry for implementation of 5S initiatives in the company.