Pioneer Embroideries has chosen Specialty Polyester Filament Yarn industry (SPFY) as the focus of its future expansion plans and is well-positioned to seize the opportunity. The company’s unmatched depth of experience has enabled it to thrive in the face of adversity and set new benchmarks for excellence in the SPFY segment. With the right product mix and a robust portfolio, the Company is poised to grow in the coming years.
Established in 1991 by Mr. Raj Kumar Sekhani, Pioneer Embroideries Limited (PEL) is one of India’s notable manufacturer and exporter of value-added Specialized Polyester Filament Yarn (SPFY) and Embroidery & Laces (EL). It has a state-of-the-art SPFY manufacturing facility at Himachal Pradesh, and three Embroidery & Laces manufacturing facilities in Gujarat, Dadra & Nagar Haveli and Tamil Nadu. Along with a wide marketing presence at all the major markets. Its Coimbatore facility is also certified as per GOTS (Global Organic Textile Standard), an internationally recognized standard.
Within a few years, PEL has carved a permanent niche for itself in the SPFY business worldwide, with best in-class quality under the SILKOLITE brand. PEL has a yarn capacity of about 18,000 MT pa. The Company’s products find application mainly in the non-apparel segment, used in carpets, bath mats, upholstery fabrics, and curtains. PEL became one of the first textile Company to create a brand in a highly commoditized yarn business.
PEL has a capacity of around 14 mn meters for braided laces and about 1,700 mn stitches of embroidery. PEL’s products enjoy premium in the marketplace because of better quality, designing, and capacity. Owners of the heritage brand – Hakoba – PEL has over the years added strength to the brand by building upon an extensive library of embroidery designs, making Hakoba synonymous to high-quality embroidery across the world.
SPFY Capacity Expansion
PEL’s products enjoy a premium in the marketplace because of better quality, design, and capacity. PEL has a yarn capacity of about 18,000 MT pa, which will be expanded to 26,000 MT pa with commercial production to commence from January 2023. The current expansion is in newer product categories in POY (Partially Oriented Yarn) and DTY (Draw Textured Yarn) segment. The Company is aggressively focusing on POY-based specialty textile avenues such as Flame retardant, Automotive, Anti-Microbial, to name a few.
With the newer product offerings in place, PEL will become a complete supplier or a one-stop-shop for its customers for all kind of speciality yarns. The current capacity utilization is 95%. The new capacity, when added will have a sales potential of Rs. 100-110 Cr. at full utilization with a mix of domestic and exports.
Textile Park
Shree Ganesh Integrated Textile Park Private Limited (SGITPL) is a textile park approved under Government of India (GoI)’s Scheme of Integrated Textile Park (SITP). Total approved project cost of SGITPL, as per GOI records, is Rs. 104 Cr. out of which Rs. 49 Cr. has been approved in grants from Central & State Governments. PEL intends to join SGITPL as one of three lead promoters. This will help PEL to meet its near-term business objective of setting up a green field project and also have adequate land parcel for future growth plans. SGITPL has already received GoI approval to accept PEL as a co-promoter.
Each of the three lead promoters will hold 33.3% stake in SGITPL, and will also have land holding in the same ratio. PEL’s initial investment in the park will be around 12 -13 Cr. towards equity and building construction. PEL aims to complete the building over the next 6-7 months and this cost will be spread over current financial year.
SPFY
In the year 2005, Pioneer Embroideries Limited planned to foray into specialty yarns and envisioned a one-of-a-kind state-of-the-art infrastructure to supply dope/melt dyed polyester filament, full drawn Yarns with end-to-end tailor-made solutions for niche markets. In order to cater to a small batch size of 500 kgs, it planned to build its own Master batch (colourant) manufacturing factory, allowing it to shorten lead times and create even the tiniest quantities of colourants with no leftovers. The goal became a reality in 2007, when the company launched operations with a limited capacity of 15 MT/day. In 2017, it successfully introduced POY-based product line, and now has a strong market presence in both the Domestic & Export Markets.
Today, PEL is synonymous with Specialty Polyester Filament Yarn, and its trademark SILKOLITE is a renowned name in the global textile business. The organisation has made a mark for itself by employing qualified personnel and adhering to the highest quality standards. R&D on Inter Fibre alternatives, primarily targeting Natural Fibres and Solution Dyed Yarns, is a priority. Incidentally the dope dyed technique uses no water and produces no effluents, making it a very ECO FRIENDLY procedure.
Modernisation
PEL intends to setup a single manufacturing unit with state-of-the-art equipment. The existing 32 machines at all locations will be and largely replaced with 12 new generation machines which will provide additional capacity, enhanced quality and efficiency, reduction in wages and overheads, This will directly result in additional profitability, and also give PEL an edge in pricing its products competitively in the markets.
PEL will be investing Rs. 38 Cr. in Lasser machines, which is a leading player for high-speed shuttle embroidery machines. Balance investment of Rs. 7 Cr. will be needed for ancillary machinery and utilities. The major equipment is being sourced from Germany-based Oerlikon Barmag Group, a world renowned supplier of quality textile extrusion equipment.