Established in 2005, Prime Asia Ltd. (PAL) is a technology automation solution provider for apparel & textile industries aiming to reduce production costs and ensuring sustainability. PAL helps companies reach their optimum by enabling them to develop, manufacture and take their products to market in a smarter, faster, affordable and in a sustainable manner.
PAL represents some of the leading global brands including Gerber, Eton Systems, Nexia and many more. Gerber is a global leader in cutting room automation, Eton Systems is another global leader in material handling and hanger production systems. Nexia is fast growing Italian manufacturer offering green sustainable industrial washing and dyeing machines.
Speaking about the company’s business in 2018, Mr. Akram H. Bhuyan, Manager (Sales & Business Development), Prime Asia Ltd., says: “We think the year 2018 was a good year for Prime Asia. We have partnered with Nexia of Italy and launched its machines in the Bangladesh market. We have already bagged some big order for Nexia this year as well as for Gerber & Eton systems. We are actively working with some new customers with whom we have introduced our technology”.
PAL has been witnessing excellent growth over the last few years. Gerber is a global leader in cutting room automation and has a very strong market in the Bangladesh apparel industry from the very beginning. With increased focus on R&D, Gerber will be introducing cutting-edge technologies which will further aid its growth in the coming years. For Eton and Nexia products there is a growing demand in the Bangladesh market for these technologies.
Some of the best-selling products of Gerber include AccuMark, AccuNest, Paragon auto cutter, Spreader & Plotter. Nexia offers NexStone (stone free) washing machine, dryer and laser machine.
PAL has a long list of customers in Bangladesh, including some of the big names like as Aba Group, Rupashi Group, Epyllion Group, Fakir Group, Youth Group, to name a few.
PAL is one of the first to introduce automation technologies in the Bangladesh market. Today, with shortage and increasing cost of skilled labor, most textile companies are looking to introduce automation solutions, and PAL is well positioned with the knowledge and expertise to offer the latest global technology.
Mr. Akram Bhuyan further observes: “We believe that most factories will go in for automation just to match international standards. Export is increasing because of quality garments production in Bangladesh and companies are targeting new market and products like high-end suits, bags, etc. So, we are quite aware of the need for such high technology solutions”.
PAL has a very strong and dynamic aftersales service team. The company also maintains inventory of spares, which is the main reason for its success.
“The main strength of PAL has always been its service and spareparts support. We maintain stock of all critical parts backed by an experienced team of service engineers. We have a large service support and application team with vast experience. The most experienced engineer in our team is working with on Gerber solutions for the last 18-20 years. PAL organizes regular training sessions for its engineers. In fact, it is the only company to have hired foreign experts for over 3 years just to develop our engineers. So, we proudly claim that we are No.1 one when it comes to service support and spareparts issues”, he adds.
By Md. Ariful Haque