The four-decade-old Creative Group is a leading textile manufacturer with an annual turnover of Rs. 1,000 crores. The group had its humble start as a garment merchandising company for export of garments to the US and Europe. It is into manufacture and sale of home furnishings, polyester bundled carpet yarn, yarn-dyed shirting fabric and garments like shirts, trousers, night wear, boxer shorts, etc., for domestic and export market.
Creative Group’s popular brand Portico New York has its presence in the domestic market across all the formats of home furnishing retailing. Started in 2000, Portico New York has emerged as the most prestigious lifestyle brand in the home textile category in the Indian retail industry.
Leaving behind other players in the race, Portico New York has marked its presence in over 1,000 retail stores. The price band ranges from Rs. 999 to Rs. 15,000 per sheet set and so the brand is all set to making its product’s reach and penetrate into Indian households. Today reputed designers like Manish Arora, Neeta and Nishka Lulla and others have also contributed to the in-house design capabilities of Portico New York making the brand reach all segments of the retail market.
Creative’s Textile Division has a strong footing, though the real challenge is to keep up with the changing fashion trends in any market they are present. The group is well equipped to adapt and adjust to the changing trends and needs of the consumers.
With a 350 MT yarn processing capacity per month, weaving capacity of one lakh meters per day, 15,000 bed sets export per day for the just US market, bleaching and dyeing capacity of 40 million meters of wider width fabrics dyeing and printing facilities to support, 300 MT of polyester carpet yarns capacity per month, with facilities for yarn dyeing, fabric weaving, processing, made-ups stitching with over 8,000 skilled employees directly/indirectly, with around 14 plants across India, Creative’s textile division is fully integrated and fundamentally strong.
Creative’s textile division has an exclusive facility to weave wider width and processing the same for sheeting, dobby and jacquard fabrics meant for international markets. This exclusive facility includes yarn dyeing, stitching and made-up processing too. Clockwork everyday 15,000 bed sets get exported through the year.
The group dreams of expanding the retail reach to every village in the country and make Portico a complete household name. With a brand like Portico, the price range and backward integrated capacity up its sleeves, it is seemingly possible to achieve a dream of that sort easily.