“Our strategic initiatives of expanding our global footprint and widening our product offerings in the home textile space helped us yield the desired results in FY16-17. In Home Textiles, our topline increased by 40% in Q4 FY17 on Y-o-Y basis to Rs. 1,055.8 crores compared to Rs. 753.5 crores in the corresponding quarter of last financial year. This was driven by strong volume growth in Terry Towels and Yarn across markets as a result of sustained focus and efforts on marketing, designing as well as product innovation. Healthy traction in the Bed Linen Segment, in both international and domestic markets, further supported this momentum”, says Mr. Rajinder Gupta, Chairman at Trident Group.
Trident is one of the largest integrated home textile producers in the world. The company exports its textile products to nearly 70 countries across the globe. It has recorded revenues of Rs. 29,043 million in FY16, out of which 70 per cent is earned through export business. The home textile products are positioned at various price points and are marketed under brand names like Trident Everyday (for the opening price point consumers), Trident Home Essentials (for the consumers who do not mind spending a little extra), Trident Classic (for premium consumers), Trident Indulgence (for the luxury segment), Trident Organica (eco-friendly product range), Trident Play (youth/sports range), Trident Bath Buddy (kid’s range) and Trident Cuddles (infant’s range).
Trident’s towel manufacturing facility at Budni (Madhya Pradesh) is the largest standalone terry towel facility globally. Presently, the company has installed 688 looms with a production capacity of 88,775 metric tonnes of towel per annum at optimum utilisation with a balanced product mix.
Trident commenced production at its integrated bed linen facility capable of producing 43.2 million meters of bed linen per annum and almost 1.9 lakh yarn spindles to produce 14,400 tonnes per annum of high count compact yarn for captive consumption at Budni.
Globally-renowned clientele
Trident has a strong client list comprising global retail and institutional brands across 60 countries, like J.C. Penney, Wal-Mart Stores Inc., Ralph Lauren, Calvin Klein, Carrefour S.A., H&M, IKEA, Marks & Spencer, ITC Hotels, Taj Hotels Resorts and Palaces and Oberoi Hotels & Resorts.
Trident incorporated a wholly-owned subsidiary, Trident Europe Ltd. in the UK, in FY16 to strengthen its marketing channels in Europe for home textiles. It has already strengthened the marketing and design team in the US for better market research and customer service.
The company has expanded its value-added range such as Air Rich, low tint, fade-resistant bed and bath linen products to cater to the premium segment. It has established its footprint in the growing markets of the Middle & Far East for marketing textile products. It also regularly showcases its home textiles in international exhibitions, which was well received.
In the domestic market, Trident enhanced its brand presence in more than 260 MBOs to address customer needs pan-India. It ramped its business volumes in general trade and institutional segments, besides modern retail. It established its presence across all major e-commerce markets.
Trident entered into a partnership with the Lagardere Active Group of France to launch a premium range of home textiles under the renowned French lifestyle brand Elle Décor in India.