Stäubli’s sustained market lead with customer-centric approach

India’s growing demand for textiles and its expanding export market call for the most modern production means in order to produce economically and efficiently. As a manufacturer and supplier of high performance textile machinery, Stäubli has been familiar with the Indian and neighboring market for decades.

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Mr. Fritz LEGLER, Vice President Marketing, Sales & Service, Staubli Sargans AG

The Stäubli Group has its passion for innovation. Quality is the company’s mission and driving force. It has around 4,500 employees in 12 production sites and 25 business units worldwide. About 500 R&D specialists and application engineers are caring about the constant development, re-engineering and improvement of the Stäubli product range.

India-ITME has always been an important show for Stäubli. In the December show, the company had its prominent presence. Mr. Fritz LEGLER, Vice President, Stäubli AG, says: “The response to our product portfolio and service offerings was quite encouraging. Even after the ITMA in Milano in November 2015 or the ITMA Asia in Shanghai in October 2016, where more than 10 new products were introduced, we still were able to show new products to the Indian weavers for the first time. Brand new were for instance our latest generation of cam motions for high-speed weaving machines and our new warp tying machine.

At India-ITME Stäubli had on display a complete range of products and solutions, including cam motions and dobby machines, electronic Jacquard machines, and weaving preparation systems products.

India has been one of the most important markets for the Stäubli Textile activity. The import of Stäubli textile machinery into India began in 1947. In 1993, Stäubli established its own Indian subsidiary, which became a private limited company in 2009. This strong national presence with a team of sales and after-sales personnel allows weaving mills to fully benefit from the company’s products today and for the long term. Stäubli not only deliver machines but ensure their optimal availability by providing maintenance services, consultation, technical support, and supply of original spare parts for an extended period of time.

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Mr. Surjit Singh Mahajan, Director, Staubli India Pvt. Ltd., and Mr. Fritz LEGLER

Globally Stäubli has been steadily expanding its presence in all key markets. In May 2016 it celebrated the opening of the new plant in Turkey where the adventure of Stäubli started mid of the 1980s with an estimated agent in order to introduce the extensive range of textile machinery in the promising Turkish market. Ten years after, in 1995 it was decided to found Stäubli Turkey to fulfill a clear mission: serve the Turkish market even more intimately and steadily expand the Stäubli organization.

“This is similar to Stäubli India Pvt. Ltd., where we adapted over the years the company’s organization to the market needs in order to be constantly able to serve our customers with a premium service perfectly in line with our longlife machinery”, said Mr. Fritz LEGLER.

Asked about the prospects in 2017, he observed: “We are looking positively to the future. The investment pace is, however, not the same in the two countries. In India it seems to be a bit more sluggish to get new investment plans off the ground to get them through all the processes, including financing. We hope that things would get a bit easier for our customers to proceed with their investment plans”.

Stäubli is undoubtedly the market leader in most product segments that it is present in. What then drives the next phase of product innovation? “We have this passion for innovative products. And when you are in this market leading position, you are facing high expectations as well from the customer side, so you have to steadily improve and continue doing your best to keep this position. We want to stay at the forefront and our aim is to offer our customers the latest technological solutions that offer real advantages to improve their production process in the very demanding textile market”, said Mr. Fritz LEGLER.

With the growing market presence, customer service becomes very important to ensure success of any organization. “Stäubli guarantees to build into every one of our products high quality, reliability and performance. But helping customers meet the industry’s growing demand of high productivity takes even more. We think that partnering with our customers worldwide to provide personal service and support are key to ensuring efficient production and minimal downtime. The important team of sales and customer service engineers is supported for instance by the international spare parts department providing technical support and its online catalogue. The Stäubli Group is always willing to invest and did always invest to adapt its resources to ensure excellent services”, added Mr. Fritz LEGLER.

Stäubli will continue in line with its convictions and aims to stay at the forefront as a mechatronics solution provider renown for highest quality standards that offer reliability, flexibility and productivity to its customers.