Texpa, a top manufacturer and market leader in fully automatic installations for cutting, sewing, folding and packing of home textiles, established in 1959, has grown from strength to strength over the years with its focus on innovation and quality. It has made a distinct name for itself in the area of packaging machines for home textiles.
Speaking exclusively to The Textile Magazine, Mr. Johannes Graf von Westphalen, CEO of the company, stated that India has always been one of the key global markets for the company’s machines. “We have been selling our products in the Indian market for the past ten years. In fact, for the initial eight odd years, India was our top market. However, in recent times China has usurped that position, with the growth rate in India having slowed down a bit. But India continues to be a key market for our products.”
The important role played by the Indian market in the company’s growth can be gauged from the fact that Texpa has sold around 250 machines. Taking into consideration the fact that the company’s manufacturing capacity is 50-odd machines per annum, the number of machines sold in the Indian market is quite significant.
Texpa’s modern manufacturing unit is located in northern Bavaria, Germany. “We maintain very high standards of work in our manufacturing facility. We work with leading companies. Our team, for example, produces machinery for BMW,” he said.
When asked about the USPs of the company’s products, he pointed to two key aspects saying: “100% quality is one key USP. Another key USP is that all our machinery is the fastest available in the market in that particular product category. Plus, of course, the fact that these are reliable machines. The company’s products enjoy about 70-90% marketshare globally.”
According to Mr. Westphalen, the typical return on investment (ROI) for the company’s machines is around 10 years in countries like India, Pakistan and Bangladesh, whereas it is only about 2½ months in Germany.
Texpa has recently entered into a partnership with A.T.E. for supply of its products in India. Going into details about the relationship, Mr. Westphalen stated that the company shares an excellent rapport with A.T.E. “We share a very compatible relationship. The agent before was not Indian. With A.T.E’s wide-ranging experience, we look forward to a long and fruitful relationship.”
While now technicians from Texpa are taking care of the service part, in an year’s time, the Indian agents could be having their own team of technicians to deal with service issues.
As for his vision for Texpa for the next five-odd years, Mr. Westphalen remarked that he has a very positive outlook having been a leading player in the market for the past 25 years. “We are certain that we will grow faster in the next 3-5 years. We are in the process of building a new factory in Bavaria, which should be ready by the end of this year. Texpa is enlarging the capacity by around a third with the new production facility and the building is expected to be at our current base,” he added.