The company’s journey down the decades has been one of transformation and creating differentiation across brands and products by unlocking hidden reservoirs of potential
Trident Limited is one of the world’s leading integrated home textiles companies and the world’s largest producer of wheat straw-based paper. Headquartered in Ludhiana, Punjab, the company is one of the leading exporters of home textiles. Trident is the flagship company of Trident Group, a USD 3+ billion Indian conglomerate and a global player. From its humble beginnings in 1990, Trident has evolved to become one of the world’s most integrated home textile manufacturers under the visionary leadership of its founder and Group Chairman Rajinder Gupta. The company produces a wide range of yarns, bed and bath linens, paper, chemicals and captive electricity.
Barnala in Punjab and Budhni in Madhya Pradesh are home to Trident’s world-class production facilities. Excellent quality of products and unique growth techniques of the company have resulted in a loyal customer base throughout the world leading to the creation of a sustainable business model. In 2021-22, Trident clocked revenues of Rs 69,415.2 million as against Rs 45,353.1 million in the previous financial year. The company’s existing capacity includes 5.89 lakh spindles, 7, 464 rotors and 160 air jets. The company plans to add another 98, 496 spindles and 3,600 rotors.
“Our journey down the decades has been one of transformation and creating differentiation across brands and products. How did we make this possible? My simple answer would be by unlocking our hidden reservoirs of potential. By pushing our limits, walking the road less travelled, reaching new milestones, and moving on to greater glories. That’s who we are and our resilience is also a reflection of our potential to rise above and see beyond challenges towards emerging opportunities that shine on the horizon. We have proved time and again that our vision and strategies can stand the test of time and our empowered teams have the ‘can do’ spirit, which is infectious and indomitable,” says Gupta.
Cotton Yarn
After operating for almost two decades in the industry, Trident today has the largest spinning installation at a single campus in India. It produces high-quality cotton yarn for domestic usage in the home textile industry. Advanced technologies such as Truetzchler’s blow room, Zinser and Murata’s ring frame, Suessen’s compact attachments and Uster 5 testing are all available in the company’s production facilities. It has the large product portfolio that includes a variety of high-quality yarn.
Home Textiles
Trident holds a unique place in the home textile space as one of the largest vertically integrated companies globally. Its two primary business segments are bath and bed linen. Trident is committed to innovation in all aspects of its operations, including manufacturing infrastructure, fibre utilisation, yarn production and processing. The company has a firm grasp across its value chain. The company’s design studios in the US and the UK keep it close to market trends as well as to its clients. For end-to-end product and print design innovation, it has a specialised staff of trained designers from the most prestigious Indian institutions.
Expansion and Modernisation
Trident’s state-of-the-art production facilities include spinning, wide-width air jet and jacquard weaving, soft flow dyeing and fully automated cutting and sewing for towels. The manufacturing units are equipped with world-class machinery like Karl Mayer, Texpa, Schmale and Thies from Germany; Toyota from Japan; Beninger from Switzerland; Anglada from Spain; ETON from Sweden; Zimmer from Austria; and Picanol from Belgium.
Further, Trident has successfully expanded its yarn segment with the addition of 61,440 spindles and 480 rotors including other balancing equipment and commenced its commercial operations with effect from July 27, 2021.
The above project has been implemented with capital outlay of Rs 338 crore. This capacity addition shall further strengthen the position of the company in the textile sector. Further, Trident has commissioned 7.6 MW solar power plant at Budhni for captive use. This project is expected to produce 33,500 units per day to be consumed in manufacturing facilities located at Budhni, resulting in considerable savings for the company. Moving towards a greener planet, Trident aims to use renewable and clean energy for reducing carbon emission and further fortify its spirit of sustainable manufacturing.
“As we embark on a transformative path to make Trident one of India’s most trusted national brands, we are focusing more on innovation, sustainability, branding and digitisation i.e. e-commerce and Industry 4.0, expanding capacities and moving to premium products which enjoy higher retail price points. Our offerings are diverse and are supported by continuous innovation. In addition, we are expanding our omnichannel presence to widen our customer base and penetrate markets with distinctive portfolio of brands. To supplement our growth, we are also increasing the capacity utilisation of our plants through digitisation of processes and adoption of leaner practices. Our operations are now fast making progress with adoption of Industry 4.0 best practices that will bring greater efficiencies and improve margins,” Gupta says.
At the same time, the company is also improving its ESG scorecard and emerging as an environment-friendly business with a strong commitment to social welfare. “During the year gone by, our teams have shown high resilience and displayed strong performance despite challenging circumstances. We will continue to create value and maintain Trident’s excellence-centric mindset to achieve even stronger and better results in the coming years. The way forward is clear to us and we are advancing towards our goals with renewed optimism. It is imperative that the growth we achieve and the value we create must be attained through sustainable measures. We continue to maximise our efforts to leave a positive impact on our stakeholder groups while minimising negative impact on the ecosystem,” Gupta further states.
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VISION 2025
To accelerate the growth momentum, Trident launched ‘Vision 2025’ aimed at synchronising group efforts for better positioning of the company in all business verticals. The company is seeking to unlock long-term sustainable value for shareholders. Its plan is to achieve revenues of Rs 25,000 crore by 2025 with a 12 per cent growth in the bottom-line and also make Trident a national brand and digitalise by completing the journey of smart manufacturing or Industry 4.0. The Board of Directors has authorised its strategy committee to examine various rapid-growth strategies.
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Bath Linen Division
Trident is the largest producer of terry towels, and one of the major bath linen providers in the US. Trident has always been on the cutting-edge of innovation, introducing high-quality products that meet international standards. Barnala and Budhni are two of the company’s home linen production locations.