VXLRT is considered one of the leading manufacturers and exporters of ring travellers in the country. The company is looking forward to participating for the second time in ITMA, where it has lined up two new launches.
In an exclusive chat with The Textile Magazine, Mr. N. Damodharan and Mr. R. Govindaraju, Managing Directors of the company, discuss their plans for the event. “We always take a lot of effort to showcase our products effectively and in the same way we are working towards having a new design for ITMA 2019. We are extremely excited about participating in this premier event and we believe that our products will stand tall amongst the best,” Mr. Damodharan said while throwing light on the preparations for ITMA 2019.
Talking about the benefits the company has derived from participating at such events, Mr. Govindaraju says: “Participation in any international trade fair strengthens the brand image and showcases the confidence we have on our products. With ITMA being the premier trade expo for the textile industry, there is no doubt that it will help further strengthen our brand image, as well as reach out to new customers.”
Alpha and Ace Jet – products par excellence
This edition of ITMA will be a special one for the company for it is launching two new products at the event. Going into details about the products, Mr. Damodharan explained: “We are launching a ring traveller – ‘Alpha’. We have just introduced it in India and at Barcelona it will be a true global launch. The product has performed beyond expectation. A lot of effort has gone into it by our R&D team and performance wise, we are sure it will be able to compete with any global brand. So far as rings are concerned, we are launching – ‘Ace Jet’. It is yet another winner from us. Absolutely top notch in terms of quality and performance, we are sure that this product will soon garner a good market share.”
“We expect a much better performance this year compared to last. After the introduction of our new products, we are sure that there will be vertical growth happening very soon,” he said talking about his company’s performance in FY2018-19. Exports constitute about 50% of the company’s total sales. Some of the key global markets to which the company has been exporting include, Bangladesh, China, Thailand, Indonesia and Pakistan. Vietnam and Uzbekistan are two emerging markets which have good growth potential in the near future.
Best Product and Prompt Aftersales Service
Mr. Damodharan further explains how his products are better than others, “If you take a look at our products, we have always striven to give the best possible product. Our aftersales service and our ability to offer technical inputs is also worth mentioning. The role of our technical team is fantastic. They are completely focused on providing the right kind of support to the customer. This is one area where we score over the others.”
Mr. Govindaraju while summing up the expectations from ITMA 2019 mentioned that it will be an occasion to meet all international agents, as well as other stakeholders under a single roof. “It is always a pleasure to meet our customers and this event will give us another opportunity to meet many of them. Besides our customers we are also looking forward to meeting with a cross section of people from the textile industry at Barcelona.”
Visitors can take a look at the company’s products at Hall No.7, Stall No. D-122 at ITMA 2019.