A.T.E. stepping up Bangladesh market presence

A.T.E. Technologies (Bangladesh) Private Ltd. (ATETBPL) is a part of the A.T.E. Group. It was set up in 2005.  Even prior to setting of ATETBPL, A.T.E. had been dealing with the Bangladesh market for many years.  In fact, the creation of ATETBPL is the culmination of A.T.E.’s long stint in the Bangladesh market coupled with A.T.E.’s overarching commitment to serve its customers even better.

Mr. T. M. Abul Kashem, Deputy General Manager, A.T.E. Technologies (Bangladesh) Private Ltd.

ATETBPL supports the A.T.E. Group for the sales and service of a wide range of textile machinery and accessories, effluent treatment plants, printing and packaging equipment, and industrial and process pumps. The A.T.E. Group represents in Bangladesh various principals of international repute from Europe, India and China in these domains.

Several products such as assembled pump sets with motors are also directly available from ATETBPL – providing quick deliveries to Bangladeshi customers. Hundreds of installations of machines are under operations as on date. More than two thousand pumps are supplied by ATETBPL to various private and government-owned industries and enterprises in Bangladesh as on date.

Mr. T. M. Abul Kashem, Deputy General Manager, A.T.E. Technologies (Bangladesh) Private Ltd., says: “At A.T.E., we breathe technology. We produce and promote technologies that make businesses more efficient and responsible. With innovation in our heart and soul, our products and services serve a wide range of strategic business areas that enhance the value chain. We started with solutions for textile engineering and expanded to cooling, wastewater treatment, energy efficiency solutions, internet of things for industry (IIoT), flow technology, print and packaging equipment, and value enhancing systems”.

A.T.E. introduced several new products in Bangladesh in 2018 such as nickel screens for rotary textile printing machines and ring and ring travelers for spinning that are made by world-renowned manufacturers. The year 2018 is remarkable for ATETBPL as in 2018 A.T.E. has also signed a contract with a renowned composite textile mill for supplying an effluent treatment plant along with a water recycling system with the latest technologies of Huber, Germany.

Mr. Abul Kashem says: “ATETBPL has been growing satisfactorily over the years.  We have also added new products and applications, new customers in various segments like in textile, paints and chemicals, sugar and refineries, food & beverages, cements, pharmaceuticals, agriculture, dairies, power plants, gas fields, and in several government-initiated infrastructure projects.”

“Bangladesh is a fast developing country. The country’s infrastructures are being developed targeting the fast achievement of the status of a developed country.  This has thrown up a lot of opportunities for new investments and expansions in all industrial segments. Bangladesh is quite good in adapting to latest technology machines. World famous latest brand of machineries and equipment are there throughout all the industries”, says Mr. Abul Kashem.

ATETBPL has severed hundreds of customers since inception in Bangladesh. Some of the large customers include Akij Group, Mahmud Group, BEXIMCO, SQUARE, Berger Paints, KDS Group, TK Group, Transcom, M&J Group, Meghna Group, Ha-Meem Group, Naheed Group, Badsjha Textile, Jalal Ahmed Spinning, Noman Group, etc.

To cater to the growing needs of customers and to provide efficient after sales service support, ATETBPL has a dedicated service team for the respective products and has facilities of warehousing its products and spares and workshop facilities to ensure prompt after sales service.

“With growing export demand, which is the main driver of growth, A.T.E. is quite optimistic about future growth in the Bangladesh market. A.T.E. offers innovative and high quality products for producing high quality end products.  This is what will drive our growth in the Bangladesh market”, concludes Mr. Abul Kashem.

By Md. Ariful Haque