LRT, one of the world’s largest manufacturer of ring travellers, has established a very strong presence in the Bangladesh market in the last few decades. LRT has partnered Bengal Roots to represent and cater to the growing needs of customers in Bangladesh. With increasing investment in spinning sector, LRT and Bengal Roots have significantly increased market share in the Bangladesh market thanks to its strong management and good reputation.
Established in August 2001 by Mr. Md. Aminul Islam, Bengal Roots has earned trust from its valuable customer by providing quality spare parts for textile industry and its services through special trained technical team. In 2003, Bengal Roots was awarded the sole agency of LRT for Bangladesh market.
“For LRT, we have over 60% market share in Bangladesh market. We maintain good quantity of stocks to cater to customer’s immediate requirements”, said Mr. Md. Aminul Islam. Bengal Roots is serving almost all products of LRT in Bangladesh which include ring travellers, bobbin holder and all application tools of LRT like Quickfix, Fluff Remover, Electro Clean and Stroboscope.
Bengal Roots is very proud to have over 150 loyal customers in Bangladesh. After sales service from Bengal roots and LRT team is a key differentiator in this market. The reason for customers preferring LRT over others include superior product performance of the product, service support from LRT and Bengal roots team and easy availability of travellers.
Bengal Roots and LRT also organises seminars in Bangladesh from time to time to directly interact with customers and get their feedback and provide technical updates. They are also arranging technical demonstration program inside factories frequently for better outcomes with highly professional technical team.
“Bangladesh market is always open to experimenting new technologies. We are expecting to have the growth of 10% in the market share in 2019 and hopeful in achieving that. In addition to the already existing long life travellers in our range, we also intend to introduce new finishes in Bangladesh market shortly which will further enhance our brand equity in this market”, stated Mr. Aminul Islam.
By Md. Ariful Haque