Eliar Electronik San A.S., an established global player in the field of dye house controllers and automation systems, is well set to showcase its expertise at ITMA 2019.
According to Mr. Cihan Devirenoglu, Export Sales Manager of the Turkish company, which has been participating in the event since 1996, the company stand design is ready. “ITMA has been the biggest platform for everyone in the textile industry. We have a chance to represent our products and innovations, thanks to the event,” Mr. Cihan said.
Speaking about the benefits that Eliar has derived over the years by participating in the event, Mr. Cihan pointed out: “We believe that the ITMA is the best place to see and evaluate market requirements. Accordingly, we have been trying to improve ourselves day by day. Our network has been expanding, thanks to ITMA.”
“We will show our ADW which is one of the best solutions for the powder dye weighing, dissolving and distribution system,” Mr. Cihan said replying to a query on the products that the company will be showcasing at ITMA 2019.
Asked about his expectations from ITMA Barcelona, Mr. Cihan said: “We expect to show our solution for the textile industry, especially our dispensing system. We hope to meet with our customers present as well as potential. We will also be meeting our competitors, which will give us an opportunity for brainstorming, which can always lead to new ideas.”
Mr. Cihan was very clear that everyone who is in the textile industry or wants to be in it is part of the target audience that the company is looking forward to receive at its stall.
Exports constitute about 50 per cent of the company’s total sales. “The export market is going well nowadays and we are planning to increase our share in the key global markets,” Mr. Cihan said.
Sharing his views on which are the key export and promising markets for the company, Mr. Cihan said: “The South Asian market is the key for those who want to be strong suppliers. While South Asia is the key market, Far East Asia has really its big growth potential.”
“FY 2018-19 has been quite good for the company. Especially when it comes to exports, we have achieved the targets that we had planned. One of our main objectives is to retain our global reputation and reach out to a greater number of countries. I am glad to state that we have been successful in our mission,” he added.
When queried as to why should a customer consider buying the Eliar products given the fact that it is operating in a highly competitive space, Mr. Cihan replied: “First of all you need to understand that we are a company with a strong R&D focus. That’s why we are producing unique systems and offering new solutions. Most importantly, we are offering environment-friendly solutions. We have also realized that high consumption is a major problem faced by companies. We are presenting them with solutions that help them save their resources.”
The company’s production unit is located in Istanbul. The company’s sales managers and sales engineers meet their customers in their respective countries at the meetings being arranged usually by Eliar’s agencies around the world. “This enables us to give them continuous support, both during sales and aftersales service,” he added.
Visitors can take a look at Eliar’s latest product offerings at Hall No. 1, Stall No. A-206 at ITMA Barcelona.