Himatsingka’s Textile Triumph – Navigating the legacy and cutting edge product portfolio

Himatsingka is a vertically integrated global textile major that designs, develops, manufactures and distributes a suite of textile products. With four manufacturing facilities, our installed capacities for Bedding Products, Bath Products and Cotton Yarn Products are amongst the largest in the world. Powered by a suite of licensed and owned brands, and strong private label portfolios, our distribution capabilities are deep and expansive.

Shrikant Himatsingka, Executive Vice Chairman & Managing Director

Himatsingka operates four integrated, best-in-class and global scale manufacturing plants across two campuses in the State of Karnataka, India. Equipped with amongst the largest capacities globally, they are capable of producing a broad assortment of products with industry-leading efficiencies, response times and compliance standards. They represent next generation, industry 4.0 manufacturing capabilities with zero-paper shopfloors, aided by strong digital platforms that have paved the way for smart manufacturing.

Himatsingka runs the world’s largest Cotton Spinning Plant, boasting an impressive capacity of 211,584 spindles, all housed under a single roof. Additionally, the company operates one of the world’s largest Integrated Sheeting Plants, with a remarkable production capacity of 61 million meters per annum (MMPA) for the manufacture of premium bedding products.

Distinguished for its excellence in textile manufacturing, Himatsingka has also established itself as a global leader in the production of bath products. The company’s Integrated Terry Towel Plants, equipped with cutting-edge technology, boast an impressive capacity of 25,000 tonnes per annum (TPA), positioning Himatsingka among the foremost players in the industry.

Further fortifying its standing in the global textile landscape, Himatsingka operates among the world’s largest Integrated Plants dedicated to the production of drapery and upholstery fabrics. With a substantial capacity of 2 million meters per annum (MMPA), the company’s commitment to innovation and scale places it at the forefront of the textile manufacturing sector.

Himatsingka has amongst the largest Brand Portfolios in the Home Textile space with over 8 Licensed and Owned Brands. The company is a global leaders in the Cotton Track and Trace Solutions space with its Patented DNA Technology for Cotton Traceability. Himatsingka has established global presence with over 11,000+ Associates servicing 35 countries.

Himatsingka recently launched its Himêya brand for bedding & bath products for the Indian domestic market. With the launch of the Himêya brand, Himatsingka brings its global expertise in home textiles to the growing Indian market.

Himêya is on a mission to make homes across the country truly special by providing households & institutional audiences industry leading bedding & bath products. The brand endeavors to deliver its promise of “Ghar Banaye Special” – making homes across India truly special. Himêya will cater to a cross section of audiences with its Comfort, Elite, Gold & Play Collections. Himêya will be both affordable and aspirational for its customers and the brand will be available across Multi-Brand Outlets (MBOs), Large Formats Stores & various Dotcom platforms.

Himêya embodies the true spirit of Make in India. The products are proudly made at Himatsingka’s world-class and cutting-edge manufacturing facilities in India. India is the fastest-growing major economy in the world accounting for almost 7% of the global home textiles trade. The Indian Home Textile Market size is estimated at USD 8.74 billion in 2023, and is expected to reach USD 13.98 Billion by 2028, growing at a CAGR of 9.84% during the forecast period (2023-2028) (Source – Statista April 2023).

Commenting on the development, Mr. Shrikant Himatsingka, Executive Vice Chairman and Managing Director of the Himatsingka Group, said: “The launch of Himêya is in sync with our strategy of diversifying markets and we believe India will be an important market for Himatsingka. Over the next 4 to 5 years, we aim to achieve Revenues of INR1000 crores from the domestic market”.

Commenting on this milestone launch, Ms. Akanksha Himatsingka, CEO – Home Textile Solutions, Himatsingka Group, said: “Our mission is to raise the bar of comfort and happiness for every family. We are excited to introduce our brand and the various collection while ensuring we deliver high-quality products with innovation and affordability.”

For Himatsingka, the US continues to be the largest market. The total US imports for cotton bedding and bath products stood at US$ 4.5 billion during 2022. This was 8.8% higher than the total imports for such products in 2020. The United States continues to dominate the global market for soft home products. The chart below demonstrates the percentage share of United States imports of Cotton Sheets, Pillow Cases, Bedspreads, Quilts and Terry Towels that India, China, Pakistan and the rest of the world enjoy. India’s dominance continued in 2022 followed by China and Pakistan.

India’s share in total imports of these products in 2022 was 40%. China’s share continued to fall even in 2022 with companies in the US sourcing from countries other than China. India’s market share in cotton sheet imports by the US has been inching up and stood at 58% in Feb 23. In terry towels, its share stood at 47%.

The country has been consistently gaining market share in the last five months. The ban on cotton products from Xinjiang has been effective as US customs have been quite stringent in enforcing the ban. This has boosted India’s market share. Over the years, India has surpassed China to become the largest supplier of cotton soft home products to the United States. India’s supply of these products to the United States stood at US$ 1.84 billion in 2022. China, on the other hand, witnessed a decline from 1.28 billion in 2017 to 1.02 billion in 2022.

EU-27 imported cotton-based bed linen, terry and blankets worth € 2.99 billion in 2022 compared to € 2.37 in 2021. India is the third largest exporter of these goods to EU-27 with a € 287 million share and has grown its share to this region at a CAGR of 4.75% over the last five years. The top three supplier countries to EU-27 region constitute ~ 80% of their total imports of cotton soft home products (bed linen, terry towels and blankets). In 2022, India’s share in the total imports increased to 10% compared to 9.6% in 2020, retaining its position of being the third largest supplier of these products to EU-27.

Pakistan continues to hold the dominant share in EU-27 imports for cotton based soft home products, this is primarily on account of duty advantages that it enjoys vis à vis India.

In 2020, imports by the United Kingdom (UK) were significantly higher due to imports of medical masks and PPE kits to combat the COVID-19 pandemic and the majority of these imports were from China. However, in 2022, UK imported total textile goods (excluding Clothing) worth GBP 6.35 billion compared to GBP 5.99 billion in 2021. Import of textile products has grown at a CAGR of 2.6% over the last 5 years. In 2022, India became the fourth largest exporter of these goods to UK with a GBP 459 million share compared to GBP 448 million in 2021. China continued to be the largest supplier of these products to UK with GBP 1.4 billion.