Management Team
Mr. Prahlad Rai Agarwala, Chairman
Mr. Ghanshyam Prasad Agarwala, Vice-Chairman
Mr. Kunj Bihari Agarwal, Managing Director
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Journey Began
The company was established in 1968 as Binod Hosiery, established as Rupa& Co. Ltd. in 1985.
Products Manufactured
Rupa manufactures innerwear to casualwear, specialised womenwear, kids-wear, thermalwear and fashionwear products.
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Iconic brands
It has 18 iconic brands- Frontline, Softline, Euro, Footline, Bumchums, Thermocot, Torrido to name a few.
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Manufacturing Facilities
The company has manufacturing facilities situated at Howrah Domjur, Tirupur, Bengaluru and Ghaziabad.
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Expansion Plans
Rupa has been aggressively focusing on the Premium segment (‘M-series’), which offers higher operating margins. It has also opened EBOs (Exclusive Business Outlet) for M-Series. The company is looking at leveraging its brand equity by entering into the kidsinnerwear segment and has launched the ‘Kidline’ brand. Rupa has its presence in the infantwear segment through its brand ‘Bumchum Tots.
The company has a PAN-India presence with a large distribution network consisting of 4 central warehouses, 8,000 Stock Keeping Units (SKUs),6 EBOs, 20 branches, 1000 dealers and more than 1,18,000 retailers. It is also looking at enhancing availability through presence in e-commerce, MBOs (Multi- Brand Outlet) and LFRs (Large Format Retail Store). Rupa is also looking forward to open Rupa EBOs through the franchise route across India and expand its retail footprint.
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Exports
Rupa exports its products to Middle-East, Nigeria, Myanmar & Ghana.
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Financial Performance
Rupa achieved a turnover of Rs. 1,013 crores in 2015-16 as against Rs. 969.07 crores in the previous year registering a growth of 4.54% in revenue from operations over the last year.
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Future Focus
Rupa aspires to become one of the largest manufacturer in the innerwear, casualwear and fashionwear through e-commerce.