Page Industries: Driving Growth Through Innovation, Expansion and Technology

Page Industries Limited, the exclusive licensee of Jockey International Inc. and Speedo International Ltd. in India and several international markets, has carved a formidable reputation as a leader in the premium innerwear, athleisure, and swimwear segments. Since its inception in 1994, the company has remained steadfast in its mission to deliver superior comfort, design, and quality while aligning itself with evolving consumer aspirations. With a comprehensive focus on manufacturing, distribution, retail, and e-commerce, Page Industries today stands as a benchmark in apparel excellence—an organization that seamlessly blends scale, sustainability, and innovation to fuel long-term growth.

Ganesh V S, Managing Director

Expansion and New Investments

The company continues to make significant strides in expanding its manufacturing base to meet rising consumer demand across domestic and international markets. A major highlight of FY 2024–25 was the commissioning of a new 650,000 sq. ft. manufacturing facility in Odisha, marking the company’s first plant outside Karnataka. The facility, designed with a focus on energy efficiency, sustainability, and employee well-being, is among the largest in the country. Equipped with an in-house warehouse, men’s innerwear manufacturing, and dedicated facilities for socks and elastics, it is also expected to achieve IGBC Platinum Certification for sustainability.

Sunder Genomal, Chairman

“A major milestone during the year was the expansion of our manufacturing footprint with the commissioning of a new production facility in Odisha, the first outside the state of Karnataka,” said Sunder Genomal, Chairman, reflecting the company’s strategic move toward scaling its capabilities nationwide.

Parallelly, construction is underway at KR Pete, Karnataka, where Page Industries is setting up another 250,000 sq. ft. facility dedicated to premium men’s innerwear. This unit will further strengthen the company’s capacity in sew-to-pack operations, elastic manufacturing, and raw material warehousing. Complementing in-house expansions, Page Industries is also partnering with high-quality outsourcing partners to expand capacity strategically, ensuring flexibility and efficiency in its supply chain.

Technology Adoption and Digital Transformation

As part of its transformation agenda, Page Industries is making sizable investments in technology across the value chain to enhance productivity, agility, and customer engagement.

“Our transformation agenda gained further momentum this year with key digital initiatives such as the rollout of an enhanced Distribution Management System that has streamlined supply chain visibility and responsiveness, and the transformation of our SAP™ core, laying the foundation for greater scalability and process integration,” said Ganesh V S, Managing Director.

The company is implementing Salesforce™ Distribution Management System, SAP™ S4HANA, a new HR Management System, and a Consumer Data Platform to build a digitally connected ecosystem. The introduction of auto-replenishment systems has already revolutionized inventory management, ensuring faster product availability and optimized stock positioning—critical for driving growth in today’s fast-moving, demand-driven apparel market.

Strengthening Distribution and Consumer Reach

Page Industries is not only expanding its manufacturing footprint but also strengthening its distribution and retail presence. Dedicated Regional Distribution Centres (RDCs) and Dark Stores for Jockey and Speedo are being established in eastern and western regions to improve logistics and enhance consumer experience.

The company has also been expanding its Exclusive Brand Stores (EBS), large-format stores, and multi-brand outlets, ensuring deeper penetration in both urban and semi-urban markets. With the growing importance of omni-channel retail, Page has seamlessly integrated its offline and online presence to ensure customers can access its products with ease and consistency.

Market Landscape and Growth Opportunity

The growth prospects for Page Industries are anchored in the buoyant Indian apparel market. The overall apparel industry is valued at USD 108 billion in FY 2025(E) and is projected to grow at a 9% CAGR to reach USD 180 billion by FY 2031. Rising purchasing power, increasing urbanization, greater brand consciousness, and digital adoption are expected to fuel this expansion.

Within this, the Indian innerwear market—a core focus for Page Industries—stands at ₹667 billion in 2024 and is projected to reach ₹1,084 billion by 2029, growing at a 10% CAGR. The lingerie segment alone is expected to touch ₹701 billion by 2029, driven by evolving consumer mindsets around body positivity and self-expression.

Similarly, the athleisure segment, valued at USD 13.15 billion in 2024, is projected to expand to USD 21.25 billion by 2033 at a 5.5% CAGR, reflecting the growing adoption of active lifestyles across India. From metro joggers to weekend trekkers, the shift toward performance-driven activewear positions Page Industries—through Jockey’s athleisure portfolio—at the center of this consumer movement.

Strengthening International Presence

Alongside India, Page Industries is strengthening its footprint in international markets. The company was recently awarded the exclusive marketing and distribution rights for Jockey in Saudi Arabia, Bahrain, and Kuwait, significantly expanding its presence in the GCC region. With existing operations in Sri Lanka, Bangladesh, Nepal, Maldives, Bhutan, Oman, Qatar, and the UAE, the company is consolidating itself as a regional powerhouse for innerwear and athleisure.

Outlook

Looking ahead, Page Industries is poised for sustained growth on the back of its capacity expansion, technology adoption, market diversification, and customer-centric strategy. With manufacturing plants designed for productivity and sustainability, a tech-enabled supply chain, and deeper international penetration, the company is aligning itself with emerging opportunities in both domestic and global markets.

As Ganesh V S noted, “By adopting advanced digital tools and strengthening our supply chain, we are not just building for today but laying the foundation for a future-ready digital ecosystem that supports scalability, innovation, and responsiveness in an increasingly dynamic business environment.”

From its beginnings as the exclusive licensee of Jockey in India to becoming a listed apparel leader with a global outlook, Page Industries has consistently demonstrated its ability to adapt, invest, and grow with the times. Its ongoing investments in manufacturing, sustainability, and digital transformation signal not just an ambition to expand capacity but also a vision to set benchmarks in quality, consumer experience, and innovation. With India’s apparel, innerwear, and athleisure markets on a high-growth trajectory, Page Industries is well-positioned to capture emerging opportunities and reinforce its stature as a trailblazer in premium apparel.